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[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

[Photo &] BTS Unveils New Song “Swim” for the First Time on “The Tonight Show Starring Jimmy Fallon” … At Guggenheim Concert Venue

BTS Takes Over the Guggenheim in New York—First Stage Performance of New Song “Swim” on “The Tonight Show Starring Jimmy Fallon.” RM Returns to Full Health, and Fans’ Explosive Group Chant Erupts
The Center of Global Pop: BTS Returns, Turning the United States Upside Down“A new song just dropped—how does everyone already know the lyrics?” The Explosive Fandom Chant of “ARMY” Takes Over the StudioWhen BTS’s new song “Swim” rang out inside the studio of NBC’s flagship talk show “The Tonight...
| James choi
'The Ultimate Duo': A Detective Revisit That’s Earned Its Charm—But Not Everyone Will Enjoy This Complicated Feeling

'The Ultimate Duo': A Detective Revisit That’s Earned Its Charm—But Not Everyone Will Enjoy This Complicated Feeling

After spending a long time waiting with audiences to see the "ultimate showdown," 〈The Ultimate Duo〉 opens on April 2. Veteran detective Seo Jae-hyeok (Bae Seong-woo), who discovers new leads in a case that has already been closed, teams up with rookie detective Kim Jung-ho to solve the mystery.
| Seongchan Eol
[Business Issue]

[Business Issue] "BTS Tour Revenue Expected to Reach 1.5 Trillion Won" HYBE Stock Recovers 3.9%

HYBE’s stock, which had plunged right after a free concert in Gwanghwamun, rebounded 3.9% on the back of the securities industry’s upbeat outlook for "1.5 trillion won in world tour revenue."
'HYBE', 'BTS' Rebound Sharply After Shares Plunge Following ComebackAfter BTS’s free comeback performance in Gwanghwamun, HYBE’s stock— which had dropped sharply—snapped back with a 'stock rebound' driven by analysts’ strongly positive assessment.
| James choi
[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

To mark the release of BTS’ new album, “The City Arirang”…a drone show and media façade that lit up landmarks around the world—from the London Eye to the Sungnyemun Gate!
BTS’s mega-scale project celebrating the release of their new album has, beyond Seoul, turned major cities worldwide—such as New York and London—into vivid media showcases.On the 26th, the agency BigHit Music said that the BTS comeback celebration project ‘BTS The City Arirang ’ has expanded into a...
| James choi
[Photo&] Baby DONT Cry Takes the Stage After Cry: A Debut Moment That Shakes Up K-pop

[Photo&] Baby DONT Cry Takes the Stage After Cry: A Debut Moment That Shakes Up K-pop

The first mini-album showcase held at Blue Square on the 24th. A new-generation K-pop leader is born with overwhelming performance and visuals.
'Baby DONT Cry', Launching Our Official Debut with the First Mini-Album 'AFTER CRY'. . . An Unstoppable Debut MomentOn the 24th, the group 'Baby DONT Cry' opened a press showcase for their first mini-album 'AFTER CRY' at Blue Square in Yongsan-gu, Seoul, and kicked off their full-scale activities.
| James choi
[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

A global phenomenon that makes its four-year service break feel front-and-center… Captures the top spot in non-English shows across 24 countries and tees up a new documentary
The Comeback of a Global King—Takes Over the World with a Full-Group Stage After Four YearsThe group ‘BTS’ announced a flawless return after about ‘a four-year service break’. The free performance ‘BTS COMEBACK LIVE: ARIRANG’ held at Seoul’s Gwanghwamun Square on the 21st to celebrate the release...
| James choi
NMIXX Tears Up Brazil With K-Pop Diva Energy—Reveals the MV for New Song “TIC TIC”

NMIXX Tears Up Brazil With K-Pop Diva Energy—Reveals the MV for New Song “TIC TIC”

The full version of the music video for the second collaboration track “TIC TIC” with Pabllo Vittar will be released at 6:00 PM on the 23rd Filmed on location across Brazil for an on-the-ground feel, with a glossy finishing touch—plus Lily participating in writing the lyrics A key turning point stop on the European tour, with dates in Madrid and Paris…Performing today (the 24th) in Frankfurt, Germany
The group NMIXX builds on its unstoppable global momentum by releasing, in one go, the music video for its new collaboration track with Brazil’s top artist Pabllo Vittar.Captivating visuals brought to life through on-location filming across BrazilJYP Entertainment announced via its official social...
| Seongchan Eol
The Unmatched Festival Queen: Jennie Successfully Takes the Stage as a Headliner Amid a Full House at ComplexCon Hong Kong

The Unmatched Festival Queen: Jennie Successfully Takes the Stage as a Headliner Amid a Full House at ComplexCon Hong Kong

Jennie hits ComplexCon Hong Kong on the 22nd, records sold-out tickets the moment they go on sale, and delivers an overwhelming performance From “Mantra” to the first-ever release of a “Dracula” remix, she powers through 10 songs nonstop, sparking global singalongs Headlining appearances at major music festivals worldwide continue to be announced, including the U.S. Lollapalooza and Japan’s Summer Sonic
Jennie of the group BLACKPINK once again proved the global dominance of the unstoppable “Festival Queen,” lighting up Hong Kong.A dazzling opening and overwhelming charisma with every seat sold outOn the 22nd, Jennie made her headlining appearance at the festival “ComplexCon Hong Kong,” which spans...
| Seongchan Eol
[Culture &] YG Entertainment’s Target Price of 87,000 Won Set on “BIGBANG’s Global Tour in the Second Half”

[Culture &] YG Entertainment’s Target Price of 87,000 Won Set on “BIGBANG’s Global Tour in the Second Half”

Korea Investment & Securities highlights YG Entertainment’s mid- to long-term growth potential, driven by BIGBANG’s global tour and BLACKPINK’s return
Korea Investment & Securities said it is raising expectations for BIGBANG’s comeback and a global tour in the second half, and on the 24th presented an investment view of “Buy” and a target price of 87,000 won. The target price was calculated by applying 12 months of forward-looking operating...
| James choi
A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

A Review of Netflix’s “BTS: The Return,” Ending the Military Hiatus That Makes Subscription Fees Feel Worth It

On March 21, “BTS Comeback Live: Arirang” took place. The live broadcast, a collaboration between BTS (who helped open the door to the K-pop craze) and the global OTT platform Netflix, ranked #1 in 77 countries as of the March 23 tally, and also placed in the top three across every other country...
| Seongchan Eol