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Shakira, the Latin Pop Queen Set to Swallow Up North and Central America in 2026, Opens the World Cup With “Dai Dai” in the Opening Ceremony’s First Performance…The Final Features BTS and Madonna on Stage

Shakira, the Latin Pop Queen Set to Swallow Up North and Central America in 2026, Opens the World Cup With “Dai Dai” in the Opening Ceremony’s First Performance…The Final Features BTS and Madonna on Stage

The official theme song makes its first appearance at the Aug. 11 opening ceremony in Mexico City The July final halftime show will feature headline performances by BTS and Madonna
The return of a legend, the prologue to the ‘Latin pop queen’ that will seize the spotlight over North and Central America in 2026‘The absolute ruler of Latin pop’ ‘Shakira’ once again takes control of the hearts of football fans around the world.
| James choi
'2026 North America World Cup' 69% of People Watch…Top Channel and Commentator: Who Are They?

'2026 North America World Cup' 69% of People Watch…Top Channel and Commentator: Who Are They?

Preference for real-time TV live broadcasts stands at 72%; the most preferred broadcast channel is KBS, and Lee Young-pyo ranks No. 1 as the commentator.
As the '2026 North America World Cup' is set to kick off on the 11th, public excitement is anything but modest. Seven in 10 people say they plan to watch, and attention is focused on the potential shake-up the massive sports festival could bring to the media ecosystem.
| James choi
BLACKPINK’s Lisa to Take the Stage at the 2026 World Cup Opening Ceremony…First K-pop Female Solo Act

BLACKPINK’s Lisa to Take the Stage at the 2026 World Cup Opening Ceremony…First K-pop Female Solo Act

Performs at the SoFi Stadium in Los Angeles, U.S., with Katy Perry…Proving K-pop’s status following Jung Kook of BTS
‘BLACKPINK’s Lisa,’ Proof of a Global Pop Star… Takes Control of the World Cup Stage as the First K-pop Female Solo Act‘Lisa,’ the member of the girl group BLACKPINK and a global icon, will step onto the ‘opening ceremony’ stage of the ‘2026 North & Central American World Cup,’ capturing the...
| James choi
JTBC Confirms Exclusive Broadcast of the 2026 Winter Olympics... Not Available on Major Networks

JTBC Confirms Exclusive Broadcast of the 2026 Winter Olympics... Not Available on Major Networks

Partnership with Naver for Online Broadcasting... Opening on February 6
JTBC will exclusively broadcast the 2026 Milan-Cortina Winter Olympics, which will open in February. On the 7th, the broadcaster officially announced that it will establish a broadcasting system in partnership with new media partner Naver.
| 김지민
BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

NJ Shows Draw 157,000 Spectators; HYBE Posts 450 Billion Won in Second-Quarter Revenue, Its Best-Ever Performance
450 Billion Won in Just Four Shows… The Economics of a Mega IP That Outstrips the ‘World Cup’A respected analysis has claimed that the economic ripple effects generated by the global top-tier group “Bangtan Sonyeondan” through its North America tour have officially surpassed the scale of...
| James choi
[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

With the submission deadline set for Oct. 21 next month, HYBE says it will respect artists' wishes… Support for the boycott spreads across the music industry, including Tablo and critics
BTS launches a surprise boycott of the Grammy 'Asian Pop'… A twist ahead of the Oct. 21 deadlineControversy over alleged Grammy maneuvering aimed at the world's No. 2 music market draws fire, with Stray Kids and BLACKPINK seen as indirect beneficiariesGlobal pop icons 'BTS' have declared a surprise...
| James choi
BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwideThe group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
| James choi
KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

KBS·JTBC Ratings Tie at 3.4% as Spain Wins — ‘Dynamite’ by BTS Lights Up the Night

BTS Makes World Cup History with the First-Ever Halftime Show, While Jung Ho-yeon Heads to the Final as the Trophy Presenter for a 1-0 Match
At the broadcast booth of the ‘2026 International Federation of Association Football North America Cup’ final, which drew the attention of soccer fans around the world, ‘KBS’ and ‘JTBC’ staged a ratings showdown with not an inch to spare. The return of the invincible fleet, and a 3.
| James choi
3 Apple TV Soccer Picks to Watch Before the World Cup Ends

3 Apple TV Soccer Picks to Watch Before the World Cup Ends

The world’s festival of football — and, for South Koreans, a somewhat bittersweet one — the 2026 FIFA World Cup in North America has reached its final stages. The global tournament, featuring national teams from 32 countries, opened in June 2026 and has delivered high-stakes showdowns among the...
| Seongchan Eol
[World Cup Star] 'Messi' scores multi-goal again in the second match, breaks the all-time record with 18 World Cup goals…tops the list for most goals in history!

[World Cup Star] 'Messi' scores multi-goal again in the second match, breaks the all-time record with 18 World Cup goals…tops the list for most goals in history!

Amid controversy over a false report about the death of his father, Messi wrote an unprecedented milestone, weeping after scoring the opening goal.
Beyond legend, into myth: a new horizon in soccer history launched by his 18th goalA living legend, 'Lionel Messi' (38, Inter Miami) has finally completely reshaped the solid history of world soccer. The 2026 international football tournament organized by FIFA in North and Central America was a...
| James choi