Search results for "Hallyu tourism"

Behind the glamorous stage of K-content that has swept the world, there was a fierce struggle of invisible supporters. The new book 《The Invisible Hand That Created Hallyu》 reconstructs the history of Hallyu from the perspective of planners and practitioners who designed and supported the success,...

On August 28, 2025, the '7th Newsis Hallyu Expo' will be grandly held at the Lotte Hotel Crystal Ballroom in Sogong-dong, Seoul. This expo is establishing itself as an important platform to promote Korean culture and arts to the world.