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HYBE CEO Lee Jae-sang emphasized 'a global virtuous cycle structure through localization' as the key to K-pop's global success. In his encouraging speech at the opening ceremony of the 'International Youth Forum Final Conference' held at Hanyang University in Seoul on the 27th, CEO Lee stated, "The...

The Colombian four-member band Morat, in partnership with HYBE Latin America, has achieved its first No. 1 on the major U. S. Billboard charts, proving that the global expansion strategy of K-pop companies is also yielding results in the Latin music market.