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Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

Even a U.S. Pop Star Cancels Shows—But BTS’s World Tour Returns After 7 Years With Every Ticket Sold Out in a Frenzy

As the U.S. live-music industry grapples with a shortage of remaining seats driven by high inflation, BTS’s first tour in seven years sells out every show and turns the entire city into a festival
The U.S. live music industry—the heart of the global concert business—has hit an unprecedented deep freeze. Amid the fallout from punishing inflation and ticket-price hikes that have derailed major pop stars’ tours one after another, “BTS”’s North American and European tour has been delivering...
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched Scale The Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending ‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

K-pop ‘The Small-Agency Miracle’ Is Taking Shape… Ministry Confirms Annual Support of 300 Million Won for 10 Teams, Including Récenner

The Ministry of Culture, Sports and Tourism and KOCCA launch a new ‘Global Leap Support’ program—providing up to 3 years of autonomous backing such as overseas marketing.
The cultural power race of the 21st century is no longer the exclusive domain of giant capital. The ‘K-pop’ phenomenon that mega agencies have led has now reached a structural paradigm shift. The government’s newly launched ‘Global Leap Support for Small Agencies’ is not just a financial handout—it...
Yeon Sang-ho and Jun Ji-hyun’s <i>Swarm</i> surpasses 5 million viewers… a second record of the year

Yeon Sang-ho and Jun Ji-hyun’s Swarm surpasses 5 million viewers… a second record of the year

Takes the 5 million mark in just 24 days after release. Culture Minister Choi Hwi-young praises the overwhelming zombie acting as “an art form.”
Overwhelming terror that swallowed up theaters, “Swarm” takes the 5 million-viewer milestone Yeon Sang-ho’s universe keeps evolving. “Swarm”, the K-zombie thriller that opens a new chapter for the genre, drove a long run by surpassing 5 million cumulative viewers just 24 days after its release.
Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Busan Station opens “BTS Welcome Center” for 5 days — Hive’s official stamp rally

Hive’s official stamp rally, K-beauty experiences, and a variety of traditional performances will greet visitors.
Busan, a holy site for global fandoms, and the “Welcome Center” at its heart The Busan Metropolitan City and the Busan Tourism Organization will operate a once-in-a-generation hospitality hub at Busan Station’s “Busan Eurasia Platform” from the 5th to the 21st.
Netflix Effect! From Life Beyond the Screen to Culture and the Economy… $325 Billion in Value for the Global Economy!

Netflix Effect! From Life Beyond the Screen to Culture and the Economy… $325 Billion in Value for the Global Economy!

Netflix has released the “Netflix Effect,” highlighting the impact its content has had on industries worldwide over the past 10 years—from viewers’ everyday lives to the creative ecosystem.
Netflix has released the “Netflix Effect,” spotlighting the economic, cultural, and social impact its content has had worldwide over the past 10 years—from viewers’ daily lives to the creative ecosystem, local communities, and the broader industries.
Hollywood Star John Malkovich Receives Croatian Citizenship

Hollywood Star John Malkovich Receives Croatian Citizenship

John Malkovich, the lead actor in “Being John Malkovich,” becomes an official citizen of Croatia—proving a special connection to his great-grandfather’s homeland
Hollywood Legend “John Malkovich” Officially Receives Croatian Citizenship Renowned actor and director “John Malkovich” (72), a leading figure in American Hollywood, has become an official citizen of “Croatia.” According to an AFP report, the Croatian government held a special ceremony in the...
The Place BTS and Sunjae Chose…Goseong County, Gangwon: A “K-Content Mecca” Rising Through Drama, Film, and Music Video Shoots

The Place BTS and Sunjae Chose…Goseong County, Gangwon: A “K-Content Mecca” Rising Through Drama, Film, and Music Video Shoots

"Lovely Runner" to BTS photo shoots. Goseong County, where stunning views come to life on screen, is evolving into a place where visitors stay longer to explore
Gangwon 'Goseong County', Surging as a K-content Filming Hub… A New Destination for 'Long-Stay Tourism' Gangwon 'Goseong County' is rapidly emerging as a global tourist hotspot as it becomes a key filming location for dramas, films, and variety shows.