“70% of Foreigners Are Captivated” K-pop Taking the World by Storm… BTS Is the Top Star
Seventy percent of foreigners in 30 countries are positive about Hallyu
K-pop and BTS remain firmly in first place, and interest from Western countries such as the U.S. and Europe has surged significantly
The Current Status of Global K-Culture: An In-Depth Analysis of the '2026 Overseas Hallyu Reality Survey' According to the results of the '2026 Overseas Hallyu Reality Survey' released by the Ministry of Culture, Sports and Tourism, seven out of ten foreigners worldwide showed overwhelming...