CGV and Megabox Turn Up the Heat for Moviegoers as Heatwave Tops 40 Degrees—Overnight Screenings and Classics at the Bedside
From CGV’s “All Movie Night” late-night continuous screenings to Megabox’s “Cine Docent” lectures, the unusual city-break trend is drawing attention beyond movie watching
With thermometers hovering around 40 degrees day after day and sweltering tropical nights, three leading South Korean multiplex chains (CGV, Lotte Cinema, Megabox) are evolving beyond simple spaces for cultural consumption into an overwhelming “urban summer getaway”.
