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Search results for "KOBACO"

'2026 North America World Cup' 69% of People Watch…Top Channel and Commentator: Who Are They?

'2026 North America World Cup' 69% of People Watch…Top Channel and Commentator: Who Are They?

Preference for real-time TV live broadcasts stands at 72%; the most preferred broadcast channel is KBS, and Lee Young-pyo ranks No. 1 as the commentator.
As the '2026 North America World Cup' is set to kick off on the 11th, public excitement is anything but modest. Seven in 10 people say they plan to watch, and attention is focused on the potential shake-up the massive sports festival could bring to the media ecosystem.
| James choi
IU Ranked First in Advertising Model Preference for 2026, Surpassing Kim Yuna and Yoo Jae-suk

IU Ranked First in Advertising Model Preference for 2026, Surpassing Kim Yuna and Yoo Jae-suk

Kobaco Consumer Survey Results Show Overwhelming 1st Place with 9.1% Support Rate
Singer and actress IU has ranked first in consumer advertising model preference in the ‘2026 Korea Trend Survey’ conducted by the Korea Broadcast Advertising Corporation . This survey was conducted with 3,019 adults nationwide, and IU topped the list, surpassing the eternal ‘Figure Queen’ Kim Yuna...
| Chua-young