‘Rookie Coach Kim Yeon-koung 2’ Effect: Kim Yeon-koung Tops K-Brand Index, Surpassing Oh Eun-young and Jang Hang-jun
Asia Brand Research Institute’s big data analysis of the K-Brand Index’s Expert Entertainer category ranks volleyball queen Kim Yeon-koung No. 1
Her charismatic leadership on variety show ‘Rookie Coach Kim Yeon-koung 2,’ which topped a 5% viewership rating, is driving buzz
Dr. Oh Eun-young and director Jang Hang-jun ranked second and third, respectively, demonstrating the powerful reach of expert entertainers
Kim Yeon-koung surged to No. 1 in the Brand Index’s entertainment category. According to the K-Brand Index’s Expert Entertainer category, released Nov. 6 by big data analytics firm Asia Brand Research Institute, former volleyball player and television personality Kim Yeon-koung ranked No. 1.