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YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

Global watch time up 50% year over year; TV viewing surges 90% YouTube introduces serialized Shorts series and supports monetization with AI-powered subtitles
The microdrama market, led by global video platform YouTube, is becoming a worldwide sensation. Short-form content, with its brisk pacing and gripping storylines, topped 6. 5 billion views globally in the first half of this year alone, reshaping the media landscape.
Rookie Cook-Soldier Park Ji-hoon’s Life Goes on Red Alert... 'Becoming a Legendary Cook-Soldier' Tops Real-Time Channel Viewing Rankings

Rookie Cook-Soldier Park Ji-hoon’s Life Goes on Red Alert... 'Becoming a Legendary Cook-Soldier' Tops Real-Time Channel Viewing Rankings

Military setting meets a game system… 'Becoming a Legendary Cook-Soldier' ranks No. 1 in same-time-slot viewing on tvN and TVING
The TVING Original 〈Becoming a Legendary Cook-Soldier〉 made a smooth start, surpassing the 7% ratings mark from its very first broadcast. According to Nielsen Korea on the 12th, Episode 1 of 〈Becoming a Legendary Cook-Soldier〉, which aired on the 11th, recorded an average household rating of 6.
16 Million Milestone: “The Man Who Lives with the King” Fuels Record Nth-Time Viewing Craze to Land at No. 3 at the Box Office

16 Million Milestone: “The Man Who Lives with the King” Fuels Record Nth-Time Viewing Craze to Land at No. 3 at the Box Office

Yoo Hae-jin and Park Ji-hoon turn in standout performances, driving a 16-million repeat-watch wave—leaving “260,000” admissions between it and No. 2 on the all-time box office list
[The Key Factor Behind Surpassing 16 Million: An Unstoppable Nth-Time Viewing Craze]A scene from ‘The Man Who Lives with the King’ [Provided by Showbox. Redistribution and DB prohibited]A new chapter has been written in the South Korean film industry.
Jeon Do-yeon X Kim Go-eun 'The Price of Confession', Netflix Global No. 1... Sweeping No. 1 in 39 Countries Worldwide

Jeon Do-yeon X Kim Go-eun 'The Price of Confession', Netflix Global No. 1... Sweeping No. 1 in 39 Countries Worldwide

Regaining the top spot in just 2 weeks... Ahn Eun-jin and Jang Ki-yong 'Dynamite Kiss', Jung Kyung-ho 'Pro Bono' also in the Top 10
The 'crazy acting skills' of Jeon Do-yeon and Kim Go-eun have captivated the world. The Netflix original series 〈The Price of Confession〉 has become a hot topic by reaching No. 1 in the global non-English series category just two weeks after its release.
Charlotte Theater Introduces AI Performance Subtitle Glasses!

Charlotte Theater Introduces AI Performance Subtitle Glasses!

Expanding Accessibility to Performances with the First Real-Time Multilingual Translation Service in a Domestic Large Theater
Charlotte Theater, a musical-exclusive theater in South Korea, announced on the 12th that it will be the first large theater in the country to introduce an artificial intelligence -based subtitle glasses rental service.
BTS’ ‘ARIRANG’ World Tour draws 850,000 fans, sells out… screenings set for theaters in 80 countries

BTS’ ‘ARIRANG’ World Tour draws 850,000 fans, sells out… screenings set for theaters in 80 countries

Kaohsiung show on the 21st and Jakarta show on the 29th of next month to screen on about 6,100 large-format screens
Global superstars BTS are bringing the excitement of their ‘ARIRANG’ world tour shows in Kaohsiung, Taiwan, and Jakarta, Indonesia, to theater screens in more than 80 countries. Their agency, BIGHIT MUSIC, officially announced the live-viewing project on the 3rd.
‘In the Clear Moonlit Dusk’ Opens in Japan to a Rave Response From Gen Z! A Japanese Box Office Hit Streak Is in the Cards!

‘In the Clear Moonlit Dusk’ Opens in Japan to a Rave Response From Gen Z! A Japanese Box Office Hit Streak Is in the Cards!

A blockbuster pure romance that begins with a contract relationship between two people everyone calls “princes.”
The film 〈In the Clear Moonlit Dusk〉 is a blockbuster pure romance that begins with a contract relationship between two people everyone calls “princes.” Since opening first in Japan on Friday, October 23, 〈In the Clear Moonlit Dusk〉 has drawn a strong response from local Gen Z audiences, with...
Netflix’s 1,000-Job Layoff Wave… Film Chief Resigns Ahead of October 20 Earnings, Top Executives Exit in Droves

Netflix’s 1,000-Job Layoff Wave… Film Chief Resigns Ahead of October 20 Earnings, Top Executives Exit in Droves

U.S. TV share falls 7.8% and $300 million blockbuster flops as key executives, including film chief Dan Lin, depart one after another
Content leadership vacuum and a string of big-budget film failures As global streaming giant 'Netflix' faces a severe slowdown in growth and the risk of losing viewers, a wave of departures among key executives is accelerating.
NAVER WEBTOON’s ‘Special Civil Servant’: A Secret Mission for a Four-Time Exam Taker… Pop-Up Lands in Yongsan

NAVER WEBTOON’s ‘Special Civil Servant’: A Secret Mission for a Four-Time Exam Taker… Pop-Up Lands in Yongsan

Immersive experience runs at Yongsan I’Park Mall from the 16th through the 11th of next month On-site entry opens on the 19th; event tied to AI story chat service ‘Bias’
Immersive experience puts visitors inside a surveillance zone for Nachal, bringing the story to life and expanding ways to connect with readers NAVER WEBTOON is opening a large-scale pop-up store that brings the world of its hit webtoon ‘Special Civil Servant’ into the real world.
Netflix takes drastic action as stock plunges 40%, cuts 1,000 jobs

Netflix takes drastic action as stock plunges 40%, cuts 1,000 jobs

Layoffs affect 6% of workforce, the biggest reduction since 2022, as company moves to protect profitability
Falling viewing time and intensifying competition make breakthrough urgent Netflix, the world’s largest video streaming company, will cut about 6% of its workforce as it responds to slowing growth and subscriber departures.