![[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy](https://cdn.www.cineplay.co.kr/w220/q85/article-images/2026-06-09/6e14bc7f-2edf-46f5-8733-ecb389d4135d.jpg)
[Photos &] K-Culture and K-Pop Fandom Rock Colombia’s Election Campaign: Left-Wing Candidate’s “OPPA” and “I Love You” Strategy
Colombia’s left-wing presidential candidate targets young voters by leaning on the K-pop fandom.
Using social messages from K-culture such as BTS to push back against the conservative camp.
An Unexpected Gamble That Shook Colombia’s Presidential Race, Blurring the Lines Between Politics and CultureOn the modern political stage, “image making” is not just packaging—it is the core mechanism of power.