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YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

Global watch time up 50% year over year; TV viewing surges 90% YouTube introduces serialized Shorts series and supports monetization with AI-powered subtitles
The microdrama market, led by global video platform YouTube, is becoming a worldwide sensation. Short-form content, with its brisk pacing and gripping storylines, topped 6. 5 billion views globally in the first half of this year alone, reshaping the media landscape.
‘Still 17’ and ‘Business Proposal’ to become Korea’s first short dramas — why StudioS teamed up with Lee Kyung-kyu

‘Still 17’ and ‘Business Proposal’ to become Korea’s first short dramas — why StudioS teamed up with Lee Kyung-kyu

StudioS signs tripartite partnership with Singapore’s Mediacorp and Soonshot on the 16th for a global co-production featuring Korean and Singaporean actors
K-dramas evolve to capture the global short-form ecosystem StudioS, the SBS Media Group’s core drama production and distribution company, is making a full-scale push into the production of short dramas, also known as microdramas, a major trend in the global media market.