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YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

Global watch time up 50% year over year; TV viewing surges 90% YouTube introduces serialized Shorts series and supports monetization with AI-powered subtitles
The microdrama market, led by global video platform YouTube, is becoming a worldwide sensation. Short-form content, with its brisk pacing and gripping storylines, topped 6. 5 billion views globally in the first half of this year alone, reshaping the media landscape.
| James choi
Bong Joon-ho, Choi Dong-hoon and Jang Joon-hwan shorts among 25 films screening free at Airport Cinema Club

Bong Joon-ho, Choi Dong-hoon and Jang Joon-hwan shorts among 25 films screening free at Airport Cinema Club

Airport Cinema Club opens to mark the 20th anniversary of the Korean Film Academy’s feature-film program
Free to all visitors, with no boarding pass required, from Sept. 22 for one month to mark KAFA feature-film program’s 20th anniversary Gimhae International Airport is being transformed into a giant movie theater.
| James choi
Carthegarden and DAY6's Dowoon look back on their hiking variety show haha #TakeaHike! #netflix

Carthegarden and DAY6's Dowoon look back on their hiking variety show haha #TakeaHike! #netflix

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| Lee Min-hee
🏔️ ALLDAY PROJECT TARZZAN’s Inner Thoughts Before and After Hiking haha #TakeaHike! #netflix

🏔️ ALLDAY PROJECT TARZZAN’s Inner Thoughts Before and After Hiking haha #TakeaHike! #netflix

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| Lee Min-hee
So Happy to Be Back Alive — Jung Jin-manㅋㅋㅋ #AShopForKillers2 #Lee Dong-wook

So Happy to Be Back Alive — Jung Jin-manㅋㅋㅋ #AShopForKillers2 #Lee Dong-wook

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| Lee Min-hee
Lee Dong-wook wants to film season 3 of A Shop for Killersㅋㅋㅋ #AShopForKillers2

Lee Dong-wook wants to film season 3 of A Shop for Killersㅋㅋㅋ #AShopForKillers2

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| Lee Min-hee
Lee Dong-wook and Jo Han-sun’s Heart-Thumping Love Battle haha #A Shop for Killers 2

Lee Dong-wook and Jo Han-sun’s Heart-Thumping Love Battle haha #A Shop for Killers 2

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| Lee Min-hee
The Person Who Listens Well Becomes Kim Hye-jun haha — “A Shop for Killers 2”

The Person Who Listens Well Becomes Kim Hye-jun haha — “A Shop for Killers 2”

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| Lee Min-hee
Lee Dong-wook, Caring Even While Seemingly Indifferent #A Shop for Killers Season 2

Lee Dong-wook, Caring Even While Seemingly Indifferent #A Shop for Killers Season 2

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| Lee Min-hee
Why Choi Min-sik Is Jealous of Elon Musk ha #NotesfromtheLastRow #netflix

Why Choi Min-sik Is Jealous of Elon Musk ha #NotesfromtheLastRow #netflix

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| Lee Min-hee