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Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
Park Bo-gum X Director Kim Han-min 'Sword: The Sword of Godomakhan' Crank In

Park Bo-gum X Director Kim Han-min 'Sword: The Sword of Godomakhan' Crank In

Park Bo-gum transforms into the slave gladiator 'Chilseong' after the fall of Goguryeo Joo Won, Lee Sun-bin, Jung Jae-young, Kim Hyung-seo in a luxurious lineup
Actor Park Bo-gum has been cast as the protagonist in director Kim Han-min's new action blockbuster 〈Sword: The Sword of Godomakhan〉 (hereafter 〈Sword〉) which has created a historical drama box office myth with the 'Admiral Yi Sun-sin Trilogy'.
| Chua-young
RIIZE Holds First World Tour Finale 'RIIZING LOUD' at Seoul KSPO Dome for Three Days

RIIZE Holds First World Tour Finale 'RIIZING LOUD' at Seoul KSPO Dome for Three Days

First Reveal of Korean Version of Japanese Single 'All of You'... Simultaneous Live Streaming Online and in Theaters
The group RIIZE has announced that they will hold the finale performance of their first world tour 'RIIZING LOUD' for three days starting from the 6th at the KSPO Dome in Olympic Park, Seoul, according to their agency SM Entertainment.
| 김지민
'RIIZING LOUD' Rise, Enjoys First World Tour Finale in Theaters and Homes... Global Live Broadcast Confirmed

'RIIZING LOUD' Rise, Enjoys First World Tour Finale in Theaters and Homes... Global Live Broadcast Confirmed

Simultaneous live broadcast of the finale concert, which sold out all seats during pre-sale for fan club entry at KSPO DOME
◆All Seats Sold Out at KSPO DOME, Finale Heat at Its PeakThe first world tour finale performance of the group Rise will meet fans around the world through theater live viewing and online live streaming. The '2026 Rise Concert Tour [RIIZING LOUD] Finale in Seoul' will be held from March 6 to 8 at...
| Seongchan Eol
NCT WISH to Release New Song 'Same Sky' on 27th... Japanese Drama OST

NCT WISH to Release New Song 'Same Sky' on 27th... Japanese Drama OST

Delivers Warm Comfort with Retro Pop R&B Genre... Solo Concert in Taipei Arena on 28th
The group NCT WISH has announced that they will release their new song 'Same Sky' on the 27th at 6 PM, according to their agency SM Entertainment. 'Same Sky' is produced as the original soundtrack for the Japanese TV Tokyo drama 〈Falling in Love at First Bite〉 (キンパとおにぎり ∼恋するふたりは似ていてちがう∼).
| 김지민
ZEROBASEONE World Tour Finale Stage, Live Broadcast at CGV

ZEROBASEONE World Tour Finale Stage, Live Broadcast at CGV

Live Broadcast of KSPO DOME Performance in Major Theaters Nationwide... Ticket Sales Start Today (26th) at 5 PM
CGV will present the Seoul encore performance of the group ZEROBASEONE's world tour live in theaters. On the 26th, CGV announced that it will live broadcast '2026 ZEROBASEONE WORLD TOUR [HERE & NOW] ENCORE IN SEOUL' on March 14 at 6 PM.
| Kim Ji-yeon
The Thrill of Tokyo Dome on Screen… CGV to Live Broadcast All Matches of the National Team for ‘2026 WBC’

The Thrill of Tokyo Dome on Screen… CGV to Live Broadcast All Matches of the National Team for ‘2026 WBC’

Enjoying the 2026 World Baseball Classic with Popcorn
The roaring cheers of the baseball stadium and the tense atmosphere of Tokyo Dome will be brought to the theater screen.CJ CGV announced through a press release on the 25th that it will exclusively live broadcast all matches of the South Korea national team in the ‘2026 World Baseball Classic ’...
| Kim Ji-yeon
&TEAM to Hold Concert at Incheon Inspire Arena on July 4-5

&TEAM to Hold Concert at Incheon Inspire Arena on July 4-5

Part of the Asia Tour 'BLAZE THE WAY'... New Album 'We on Fire' to be Released in April
HYBE's local Japanese boy group &TEAM will hold a concert at Incheon Inspire Arena this July. The agency YX Labels announced on the 24th that &TEAM will perform in Korea as part of their Asia tour 'BLAZE THE WAY' on July 4 and 5 at the Inspire Arena in Yeongjongdo, Incheon.
| 김지민
[New Book Introduction]

[New Book Introduction] "BTS and Squid Game Are Not Coincidences"… Testimonies of 12 People Who Designed the Hallyu Myth

New Book 'The Invisible Hand That Created Hallyu'… On-site Experts Reveal the Hidden Strategies and Behind-the-Scenes of K-Content Success
Behind the glamorous stage of K-content that has swept the world, there was a fierce struggle of invisible supporters. The new book 《The Invisible Hand That Created Hallyu》 reconstructs the history of Hallyu from the perspective of planners and practitioners who designed and supported the success,...
| James choi
SM's Next Generation Boy Group 'SMTR25' to Hold First Fan Meeting Tour in May... A Signal for Global Debut

SM's Next Generation Boy Group 'SMTR25' to Hold First Fan Meeting Tour in May... A Signal for Global Debut

Starting in Seoul, touring Yokohama and Bangkok... Graduation concept from the variety show 'Reply High School'
◆Opening the Tour with a Seoul Performance, 'Friendship High' Graduation Trip ConceptSM Entertainment's male trainee team SMTR25 is launching their first fan meeting tour, marking the beginning of their global activities.
| Seongchan Eol