Netflix Non-English Content Viewing Surges 30%... 'The Power of Translation' Changes the Landscape of the U.S. Streaming Market
Viewership of Local Language Programs Increases Over 7 Weeks, Accounting for 43% of Total Series Viewing Time, Creating a 'Summer of Subtitles' Phenomenon
The viewership of non-English content on Netflix has surged by 30% over the past 7 weeks, once again proving the power of 'translated content' in the global streaming market. In particular, the openness of American viewers to subtitle content has significantly increased, leading to changes in...
