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A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi
[Culture&] BTS

[Culture&] BTS "I'm excited to meet you all... Thank you to the police, firefighters, government, and local authorities"

BTS urged responsible viewing etiquette in preparation for large crowds.
BTS makes a comeback with their fifth album Arirang at Gwanghwamun. . . "Safety is our top priority"Global group BTS emphasized thorough safety measures alongside excitement just two days before their comeback performance at Gwanghwamun Square in Seoul.
| James choi
[Culture&] Oscar-winning Director Chris Appelhans of 'K-Pop Demon Hunters' Eats Raw Ramen at the Oscars! Next Up: 'Welcome, First Time in Korea'

[Culture&] Oscar-winning Director Chris Appelhans of 'K-Pop Demon Hunters' Eats Raw Ramen at the Oscars! Next Up: 'Welcome, First Time in Korea'

Chris Appelhans, who broke open a bag of ramen at the Oscars, confirmed to appear on 'Welcome, First Time in Korea' with his son in May
Eating Raw Ramen at the Oscars, the Charming Down-to-Earth Side of a MasterThe unique actions of Chris Appelhans, director of the globally successful Netflix animation 'K-Pop Demon Hunters', at the '98th Academy Awards' have become a hot topic.
| James choi
Pansori and Samulnori on Stage... 'Kedahon' OST 'Golden' Decorates Oscar Celebration Stage

Pansori and Samulnori on Stage... 'Kedahon' OST 'Golden' Decorates Oscar Celebration Stage

24 dancers wearing traditional Korean attire and a grim reaper's hat appear, the most Korean stage in Academy history... Leonardo DiCaprio and Emma Stone's cheering sticks draw attention
"To brighten the darkness, we will sing our song / With this steadfast sound, we will heal the world. "A poignant line from Pansori resonated on the stage of the 98th Academy Awards, the most prestigious festival in the American film industry, on the 15th .
| 김지민
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...
| James choi
BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

Project to Celebrate the Release of Mini Album 'DEADLINE'... Participation of 8 Audio Docent Artifacts
The group BLACKPINK is stepping up as ambassadors to promote our traditional cultural heritage to the world, partnering with the National Museum of Korea to present an unprecedented large-scale collaboration project. ◆ The First K-Pop Star Collaboration with the National Museum of Korea. . .
| Seongchan Eol
'K-Pop Demon Hunters' Wins 2 Awards at the Critics' Choice Animation Awards

'K-Pop Demon Hunters' Wins 2 Awards at the Critics' Choice Animation Awards

Beating Disney and Pixar for Best Animated Feature... A Good Sign for the Oscars
Korean-American director Maggie Kang's K-Pop animation has toppled the stronghold of animation giants Disney and Pixar. At the '31st Critics' Choice Awards' held on the 4th in Santa Monica, California, the Netflix animation 〈K-Pop Demon Hunters〉 (hereafter 〈KPDH〉) swept the Best Animated Feature...
| 김지민
BTS 'Run BTS', Ranked No. 1 on iTunes in 61 Countries... A Resurgence Ahead of Their Comeback

BTS 'Run BTS', Ranked No. 1 on iTunes in 61 Countries... A Resurgence Ahead of Their Comeback

The fandom ARMY, in celebration of the New Year, initiated a voluntary streaming campaign... NYT "BTS's return is a turning point for the K-pop industry"
The news of BTS's return has shaken charts around the world. It is a phenomenon that a song from four years ago, not a new track, is topping charts globally. Their agency, Big Hit Music, announced on the 2nd, "'Run BTS' has ranked No.
| 김지민
ENHYPEN Sunwoo Wins the '2025 Korea Social Contribution Award' Minister of Foreign Affairs Award

ENHYPEN Sunwoo Wins the '2025 Korea Social Contribution Award' Minister of Foreign Affairs Award

"Contribution Leading the Donation Challenge"…Good Influence Created Together with Fans
Group ENHYPEN member Sunwoo has been recognized for his social contribution activities and received the Minister of Foreign Affairs Award. His agency, Belift Lab, announced on the 24th that "Sunwoo received the Minister of Foreign Affairs Award at the '2025 Korea Social Contribution Award' ceremony...
| 김지민