[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

' HYBE ' in India, home to 1.4 billion people, begins a search for the next generation of ' K-pop ' stars

Global entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1.4 billion people, right away.

On the 24th, ' HYBEINDIA ' officially announced on its official social media channels that it will launch a project to discover the next-generation ' K-pop ' stars. Auditions will be held on a large scale across five major cities—Delhi, Ahmedabad, Bengaluru, Chandigarh, and Chennai. To overcome geographical limitations, online applications will run in parallel, and the final selected candidates will be given a bold chance to debut on the global stage after completing ' HYBE 's unmatched training system.

In particular, global companies representing each industry—including Samsung, Nongshim, H&M, and Shoppers Stop—have formed partnerships and are fully backing the initiative. This reflects the tremendous status of ' K-pop ' in ' India ' and ' HYBE 's overwhelming brand power.

Industry watchers say that, starting with this audition, ' HYBE ' will continue to broaden the map of the global ' K-pop fandom ' beyond Asia.