![[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)](https://cdn.www.cineplay.co.kr/w220/q85/article-images/2026-03-24/b6578953-d622-491b-8b6e-b6cdd8611668.jpg)
[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)
The first auditions take place in five major Indian cities and online. Global partners such as Samsung and Nongshim join the project, helping expand K-pop’s reach beyond borders.
' HYBE ' in India, home to 1. 4 billion people, begins a search for the next generation of ' K-pop ' starsGlobal entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1. 4 billion people, right away.
