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[Culture &] BTS Surges Past 4 Million Copies in Just 3 Days…Aiming for No. 1 Worldwide on Spotify

[Culture &] BTS Surges Past 4 Million Copies in Just 3 Days…Aiming for No. 1 Worldwide on Spotify

A new debut-era record for the biggest first-week sales. After launching straight to No. 1 on Japan’s Oricon, the album is also expected to dominate key UK/US Billboard charts—confirming its status as a global pop phenomenon.
'BTS', With Their 5th Album 'ARIRANG' Surpassing '4 Million Copies'. . . Topping a Global RecordGroup 'BTS' announced their triumphant return to the global music market with their full-length studio album 'ARIRANG', released after 3 years and 9 months.
| James choi
[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

BTS marks the release of its 5th studio album “ARIRANG” with a huge free comeback live, thrilling fans around the world
BTS, whose return painted Gwanghwamun Square in violet light—an epic homecomingBTS—global superstars (RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook)—took over Gwanghwamun Square, the very heart of South Korea, perfectly.
| James choi
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
KATSEYE, the 'Dream Stage' That Shook South America... Uniting with 100,000 Audiences in Argentina and Chile

KATSEYE, the 'Dream Stage' That Shook South America... Uniting with 100,000 Audiences in Argentina and Chile

Attracting 100,000 audiences in Argentina... The spectacle of full audience sing-alongs from ‘Debut’ onwards
Global group KATSEYE has made a strong mark on the South American music scene, heating up the nights in Argentina and Chile. KATSEYE took the stage at ‘Lollapalooza South America’ on the 13th and 14th , passionately connecting with local fans.
| Kim Ji-yeon
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi
[Culture&] BTS

[Culture&] BTS "I'm excited to meet you all... Thank you to the police, firefighters, government, and local authorities"

BTS urged responsible viewing etiquette in preparation for large crowds.
BTS makes a comeback with their fifth album Arirang at Gwanghwamun. . . "Safety is our top priority"Global group BTS emphasized thorough safety measures alongside excitement just two days before their comeback performance at Gwanghwamun Square in Seoul.
| James choi
CRAVITY Hyeong-jun Cast as Lead in Short Form Drama 'Kill the Romeo'... First-Person Perspective Romantic Comedy to Premiere on the 27th

CRAVITY Hyeong-jun Cast as Lead in Short Form Drama 'Kill the Romeo'... First-Person Perspective Romantic Comedy to Premiere on the 27th

Global K-Pop short form platform KITZ announces the launch of the interactive multi-ending romantic comedy starring CRAVITY's Hyeong-jun An exciting story unfolds as the protagonist, who is both a killer and a passionate fan, targets their favorite idol, who is also their own favorite idol. The introduction of the Interactive Full Motion Video (FMV) genre promises fresh fun and experiences for viewers.
The short form drama starring CRAVITY's Hyeong-jun will be released on March 27.Global K-POP short form platform KITZ has announced that will launch on March 27. is an interactive multi-ending romantic comedy starring Hyeong-jun from the group CRAVITY, where the protagonist, who is both a killer...
| Seongchan Eol
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'.“We will not stop, we will move forward”… The message of the title track ‘SWIM’On the 19th, their agency Big Hit Music...
| Yangsimoh
[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

World Premiere of New Song Stage at 'Spotify X BTS: Swimside' Event, Appearance on U.S. NBC's Signature Talk Show 'The Jimmy Fallon Show', Special Interview with 'Billboard'!
'BTS', the Prelude to a Grand Voyage... Overwhelmingly Grand Scale of 'Swim' Teaser RevealedGlobal pop icon 'BTS' showcased overwhelming visuals just one day before their complete group return. The second music video teaser for the title track of their fifth studio album 'Arirang' , released on the...
| James choi
Lee Jun-ho & Go Youn-jung to Appear at 'ASEA 2026'... A Joint Appearance of Rising Stars Shining Across Asia

Lee Jun-ho & Go Youn-jung to Appear at 'ASEA 2026'... A Joint Appearance of Rising Stars Shining Across Asia

A global music festival taking place on May 16 and 17 at Belluna Dome in Saitama, Japan Join multi-entertainer Lee Jun-ho, who crosses between singing and acting, and the intensely captivating Go Youn-jung from various genres Top-class artists like ATEEZ and ENHYPEN are set to light up the stage… Ticket sales began on the 16th.
The globally trending actors Lee Jun-ho and Go Youn-jung will take the stage at the global awards ceremony 'ASEA 2026', which K-pop fans worldwide are paying attention to.On the 18th, the organizing committee for the '3rd Asia Star Entertainer Awards 2026 (ASEA 2026)' announced that singer and...
| Seongchan Eol