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LE SSERAFIM, ILLIT, KATSEYE Team Up for a Once-in-a-Generation Collaboration

LE SSERAFIM, ILLIT, KATSEYE Team Up for a Once-in-a-Generation Collaboration

A day earlier on the 12th, new song “ICONIC BY MISTAKE” is released without warning. On the 11th, the first stage of “MCOUNTDOWN” hits live for the first time, and anticipation reaches a fever pitch.
A Meeting of Three Global Queens Beyond Borders, Writing a New Order for K-Pop Three girl groups under HYBE, the absolute power broker in the global music market, were locked into a single frame. From the left, LE SSERAFIM owns the stage with unmatched performance; ILLIT casts a spell over the...
NVIDIA’s Jensen Huang to Appear on “You Quiz on the Block”…Praises Hwasa as He Breaks Out in K-Pop Moves

NVIDIA’s Jensen Huang to Appear on “You Quiz on the Block”…Praises Hwasa as He Breaks Out in K-Pop Moves

The world’s No. 1 company by market value, NVIDIA CEO makes a first-ever variety show stop. He talks about Hwasa’s new song, dances, and delivers insights on AI.
“Global AI Power” takes an unexpected step, landing in the center of Korean entertainment The head of the world’s top company by market value, “NVIDIA” , CEO “Jensen Huang”, pulled off an unprecedentedly bold move.
Rebellion by a 20-Year-Old YouTuber That Shook Hollywood…‘The Backrooms’ Tops U.S. Box Office

Rebellion by a 20-Year-Old YouTuber That Shook Hollywood…‘The Backrooms’ Tops U.S. Box Office

A film adaptation of a YouTube horror tale with 25 million views…A 20-year-old director with no Hollywood experience sets an A24 all-time opening-champion record
Internet abyss legends swallow the screen in a visual revolution The overwhelming mise-en-scène of 'The Backrooms', which perfectly captures an unknown dread. A city creepypasta that once roamed the digital ecosystem has finally shattered the hard box-office barrier of Hollywood.
Nine Group Kicks Off First Asian Tour ‘THE FIRST SPARK’ With a World Premiere of an Unreleased Song

Nine Group Kicks Off First Asian Tour ‘THE FIRST SPARK’ With a World Premiere of an Unreleased Song

Starting in Seoul, the group will tour eight Asian cities while charging into the hearts of global fans with a debut-to-growth story and an unreleased track set for the first time
The first spark to engulf Asia: The soaring debut of the group ‘Nine’ The raw gems proven on the audition stage have now awakened into a massive jewel that will reign across Asia. Produced by the global rookie-making SBS audition program ‘Universe League’, the group ‘Nine’ is now marking a major...
(G)I-DLE’s Soyeon Meets Anderson .Paak…‘K-Pops!’ OST Released, Millyang Park Clan R&B Musician Dean Reunites, Collaboration With aespa

(G)I-DLE’s Soyeon Meets Anderson .Paak…‘K-Pops!’ OST Released, Millyang Park Clan R&B Musician Dean Reunites, Collaboration With aespa

Anderson .Paak’s directing film ‘K-Pops!’ sound track brings together Soyeon’s forceful rap and a one-of-a-kind vocal for a global synergy.
I-DLE’s Soyeon and the world-renowned singer-songwriter Anderson . Paak are set to showcase a once-in-a-lifetime global collaboration. Cube Entertainment, the group’s agency, said on the 29th that the collaborative track ‘International’ by Soyeon and Anderson . Paak has been officially released.
BTS RM Reveals the Untold Story Behind Regular Album No. 5 “Arirang”: “Completion Itself Is a Miracle”

BTS RM Reveals the Untold Story Behind Regular Album No. 5 “Arirang”: “Completion Itself Is a Miracle”

In a Weverse Live after returning from military service, he shared his feelings and explained why he picked the title track “SWIM,” while also conveying expectations for a “chant-along” with the “Arirang” insertion track “Tte-chang”
The prelude to the “miracle” that broke the military hiatus, proving the value of BTS’s “ARIRANG” “BTS”’s leader “RM” carried a crown’s weight right after completing his service, and it was never light. The creation of regular album No.
Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

The Swedish pop star returns to Billboard with a comeback driven by the “Symphony” meme, marking the first time an artist who has collaborated with BTS and TWICE will perform solo in South Korea.
“Global pop icon” Zara Larsson’s first solo Korea date proves her overwhelming presence Swedish-born pop prodigy “Zara Larsson”, who has swallowed up music charts around the world, finally takes the stage in Korea.
All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

The NCT 10th anniversary pop-up store that logged a sellout run for every session ends amid fan engagement through a differentiated, hands-on experience space—and a preview of what comes next.
A Space by NCT That Proves a Record-Breaking Run and a Decade-Long Journey The pop-up store 'Neo Ground ' that the global K-pop group NCT unveiled to mark its 10th anniversary has brought its run to a successful close after setting an overwhelming record of selling out every session.
BTS’ “SWIM” Breaks 500 Million Streams for the First Time This Year—Captures Even Artist of the Year at the AMAs, Unrivaled

BTS’ “SWIM” Breaks 500 Million Streams for the First Time This Year—Captures Even Artist of the Year at the AMAs, Unrivaled

With the full-track 1亿 streaming milestone on their fifth studio album and a clean sweep of eight trophies at HYBE’s AMAs, BTS proves its dominant foothold in the global music market
A new milestone for pop music: the sheer power of “Spotify” reaching 500 million streams The group “BTS” shook up the map of global music history once again. The title track of their fifth studio album, “SWIM”, set an unprecedented record by surpassing 500 million streams on the world’s largest...
'Seventeen' marks 11th debut anniversary... K-pop first UNESCO Youth Goodwill Ambassador, backed by charitable giving for positive impact

'Seventeen' marks 11th debut anniversary... K-pop first UNESCO Youth Goodwill Ambassador, backed by charitable giving for positive impact

A meaningful 11th anniversary celebration supported by a scholarship donation for Laotian students.
The stature of a global pop icon expands the scope of 'Good Influence' to mark its 11th debut anniversary Global top-tier artist 'Seventeen ' has turned its 11th debut anniversary from a simple celebration into a platform for worldwide solidarity and sharing.