All Sessions Sold Out…NCT 10th Anniversary Pop-Up ‘Neo Ground’ Wraps Up

A Space by NCT That Proves a Record-Breaking Run and a Decade-Long Journey

The pop-up store 'Neo Ground (NEO GROUND)' that the global K-pop group NCT unveiled to mark its 10th anniversary has brought its run to a successful close after setting an overwhelming record of selling out every session. Planned by SM Entertainment, the event positioned itself as a major cultural milestone, going beyond a simple exhibition and allowing fans and artists to connect on a deeper level.

Hands-On Experience Space Stimulating All Five Senses Lights Up Seoul’s Gwangjin District

Running from the 15th through the 23rd at PAI FACTORY in Seoul’s Gwangjin District, this pop-up store completely broke from the mold of typical idol events. A variety of carefully designed hands-on experience events, including a shooting game, boosted audience immersion to the maximum and sparked explosive enthusiasm. It has been hailed as a win for the planning prowess that brought the NCT Universe the group has steadily built over the past 10 years to life in the real world in a three-dimensional way.

Not an Ending but a New Beginning: The Ever-Expanding World of Neo (NEO)

The 10th anniversary is by no means the final stop—it is a launchpad for a new leap forward. NCT plans to kick off with the success of this pop-up store and then gradually unveil innovative activities that allow it to interact with fans from multiple angles, along with special content and events in sequence. With expansion without limits as its motto, global K-pop fandom attention is focused on the daring moves the group will show next.