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Search results for "Global Partnership"

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

A Historic Comeback Moment Shaped by BTS and Netflix… Pre-Show Media Briefing at the Scene for “BTS Comeback Live: Arirang”

For the first time in four years, BTS returns as a full group and unveils the first live performance of their new song “Arirang” at Gwanghwamun, Korea’s iconic landmark—bringing it to the world for the first time. Netflix confirmed it will stream live in more than 190 countries, delivering a shared, simultaneous experience with the “Biggest Viewing Party on Earth.” Through close collaboration between HYBE and Netflix, the show will highlight harmony between tradition and modernity—previewing a cultural event that reflects the reach and stature of K-culture.
An unprecedented event is taking place in Korea—right in the heart of Seoul. BTS , who released a new album for the first time in four years, will present a live performance alongside Netflix at Seoul’s Gwanghwamun.
| Seongchan Eol
From Enemy to Ally: TVING X Wavve, Original Content Exchange... Building a K-Local OTT Alliance Front

From Enemy to Ally: TVING X Wavve, Original Content Exchange... Building a K-Local OTT Alliance Front

Starting from the 17th, major original works such as 'High School Mystery Club' and the spin-off of 'Secret Forest' will be released sequentially. Wavve's representative works 'Ideological Verification Zone' and the 'Blood Game' series will also be available through TVING, maximizing synergy. Following the launch of bundled products, the partnership is expected to further enhance platform competitiveness.
TVING and Wavve are solidifying their positions as domestic OTT powerhouses through content exchange. OTT platforms TVING and Wavve announced on March 17 that they will sequentially release major original works every Monday.
| Seongchan Eol
'K-Pop Demon Hunters' Sequel Production Confirmed…Netflix Signs Multi-Year Partnership with Maggie Kang and Chris Appelhans

'K-Pop Demon Hunters' Sequel Production Confirmed…Netflix Signs Multi-Year Partnership with Maggie Kang and Chris Appelhans

Netflix's All-Time Highest-Grossing Work, Surpassing 500 Million Global Views…Following Golden Globe and Grammy Wins, Nominated for Two Academy Awards
The sequel to the Netflix animated film 〈K-Pop Demon Hunters〉 (hereafter 〈K-DH〉), which has integrated Korean culture and created a global box office sensation, is officially in production.According to Bloomberg and other sources, Netflix announced on the 12th that it has signed a multi-year...
| 김지민
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy.On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
TVING Expands MBC's Legendary Dramas and Variety Shows... Enjoy 'Goong', 'High Kick', and 'I Live Alone' in One Stop

TVING Expands MBC's Legendary Dramas and Variety Shows... Enjoy 'Goong', 'High Kick', and 'I Live Alone' in One Stop

“MBC's Memorable Masterpieces in One Place”
The leading domestic OTT platform TVING is enhancing its library competitiveness by significantly expanding MBC's representative dramas and variety content. By gathering everything from masterpieces known as 'life dramas' to the latest trending works, it is expected to provide users with a richer...
| Chua-young
OneRepublic's Ryan Tedder

OneRepublic's Ryan Tedder "Participated in BTS's New Album Work... It Will Be an Incredible Project Throughout My Career"

Revealed during OneRepublic's concert in Korea... Following Diplo, another global producer joins in
The band OneRepublic 's frontman and global pop producer Ryan Tedder has revealed that he participated in the production of the new album by the group BTS 'Arirang' .According to the music industry on the 24th, Ryan Tedder stated during OneRepublic's concert held the previous day at the Seoul...
| 김지민
BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

BLACKPINK x National Museum of Korea, First Large-Scale Collaboration in K-Pop... Promoting Cultural Heritage

Project to Celebrate the Release of Mini Album 'DEADLINE'... Participation of 8 Audio Docent Artifacts
The group BLACKPINK is stepping up as ambassadors to promote our traditional cultural heritage to the world, partnering with the National Museum of Korea to present an unprecedented large-scale collaboration project. ◆ The First K-Pop Star Collaboration with the National Museum of Korea. . .
| Seongchan Eol
Seoul Becomes a 'BTS Theme Park'... 'BTS The City Arirang Seoul' Opens on March 20

Seoul Becomes a 'BTS Theme Park'... 'BTS The City Arirang Seoul' Opens on March 20

From Sungnyemun and Seoul Tower Media Facades to Han River Park Experiences... Events to Celebrate the Album Release Will Take Place Across Seoul Until April 12
In celebration of the release of BTS's fifth studio album, all of Seoul will be transformed into a large-scale cultural festival space.Big Hit Music announced on the 6th that from March 20, the release date of BTS's fifth studio album 'Arirang' , until April 12, 'BTS The City Arirang Seoul' (BTS...
| 김지민
BTS Takes Over All of Seoul... Regular 5th Album 'ARIRANG' Comeback Project

BTS Takes Over All of Seoul... Regular 5th Album 'ARIRANG' Comeback Project

From March 20 to April 12, 'BTS THE CITY ARIRANG SEOUL' will be held... Urban Play Park Sungnyemun and Seoul Tower Media Facade Lighting... A Meeting of Traditional Cultural Heritage and Modern Media
The group BTS is transforming all of Seoul into a massive cultural experience space to celebrate the release of their regular 5th album.On the 6th, their agency Big Hit Music announced that from March 20, the release date of BTS's regular 5th album 〈ARIRANG〉 to April 12, a large-scale project 〈BTS...
| Seongchan Eol