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ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

Global K-pop group ENHYPEN named official promotional models for Shilla Duty Free Riding No. 1 Billboard 200 debut and five consecutive double-million-selling albums, group to expand engagement with customers overseas Brand to launch diverse global campaigns spanning online and offline promotions, digital content and more
The group ENHYPEN has been named the new face of Shilla Duty Free, underscoring its global influence. ENHYPEN named Shilla Duty Free's signature global face Shilla Duty Free and ENHYPEN's agency, BELIFT LAB, said on the 4th that the two companies signed a memorandum of understanding on the 26th of...
| Seongchan Eol
BLACKPINK's Lisa sweeps four MTV VMA categories; BTS nominated for Song of the Year

BLACKPINK's Lisa sweeps four MTV VMA categories; BTS nominated for Song of the Year

Lisa earns nominations including Best Pop for her solo track 'Dream' as KATSEYE and LE SSERAFIM join the lineup; the Los Angeles ceremony is set for the 27th of next month
Lisa sweeps four VMA categories; BTS' 'Swim' marks return after four years Ceremony set for the Peacock Theater in Los Angeles on the 27th of next month; Madonna earns 11 nominations The 'MTV Video Music Awards' , widely considered one of the four major U. S.
| James choi
BTS’ “Arirang” Hits Billboard 200 for a 13th Straight Week… Reenters the Top 10

BTS’ “Arirang” Hits Billboard 200 for a 13th Straight Week… Reenters the Top 10

K-pop’s first-ever three-week consecutive No. 1 run continues as the album makes a reverse move to No. 10 on Billboard 200 in its 13th week, sustaining long-term success.
An immortal trajectory that shattered the limits of K-pop, proven by a global phenomenon solidified by charting for 13 straight weeks The group ‘Bangtan Sonyeondan’ ’s fifth studio album ‘Arirang’ has once again reentered the Top 10 on the U. S.
| James choi
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched Scale The Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
| James choi
'K-Pop Demon Hunters' Marks 1 Year With a Record-Shattering Run

'K-Pop Demon Hunters' Marks 1 Year With a Record-Shattering Run

A year after its worldwide release on June 20, 2025, Netflix's 〈K-Pop Demon Hunters〉 continues to set major streaming and music-chart records. The film was released worldwide on June 20, 2025, and more than a year later remains a frequent topic of conversation.
| Seongchan Eol
LE SSERAFIM, ILLIT, KATSEYE Team Up…HYBE Girl Group Unity “Iconic by Mistake” Drops

LE SSERAFIM, ILLIT, KATSEYE Team Up…HYBE Girl Group Unity “Iconic by Mistake” Drops

HYBE Labels’ LE SSERAFIM, ILLIT, and KATSEYE join forces for a special collaboration single releasing on the 12th The music video surpasses 10 million views in 30 hours and sweeps No. 1 in global YouTube music video trending popularity, proving its massive ripple effect Kicking off with a “techno sisterhood” moment, the lineup dazzles music fans worldwide with performances highlighting each team’s individuality and sisterhood
The girl groups of the HYBE labels that showcased a “techno sisterhood” recently— 'LE SSERAFIM', 'ILLIT', and 'KATSEYE'—will release the audio for their special collaboration single, “Iconic by Mistake ,” at 1:00 p. m. on the 12th.
| Seongchan Eol
'Kede Hun' Lee Jae heads to the 2026 World Cup opening ceremony, Korean lyrics spark buzz

'Kede Hun' Lee Jae heads to the 2026 World Cup opening ceremony, Korean lyrics spark buzz

'Andrea Bocelli' duet set to top the decades-spanning divide. Korean lyrics will ring out at the Mexico City opening ceremony.
'Lee Jae', heading for the heart of the World Cup A singer-songwriter who sparked a global sensation with the Netflix original animation 'K-pop Demon Hunters', 'Lee Jae' has now risen to become an icon of the world’s biggest sports festival with an audience of 8 billion people, the '2026 FIFA North...
| James choi
Kedahun OST “Golden” Beats Taylor Swift to Win AMA Song of the Year

Kedahun OST “Golden” Beats Taylor Swift to Win AMA Song of the Year

After the Grammys, Oscars, and Golden Globes, AMA also delivers “a grand slam.” Billboard spends 8 weeks at No. 1—sparking a global craze.
The sturdy barriers of American popular music completely collapsed before the destructive power of a Korean animation OST. The main theme song “Golden” from the Netflix original animated series “Kpop Demon Hunters” swept the top prize, “Song of the Year”, at the American popular music awards...
| James choi
Miyawoo Returns With EP 2 ‘BITE NOW’ on June 1… Teasing Photo Featuring an ‘Apple’ Objet Stands Out

Miyawoo Returns With EP 2 ‘BITE NOW’ on June 1… Teasing Photo Featuring an ‘Apple’ Objet Stands Out

On the 15th, the BLACK LABEL official SNS revealed the second mini-album teaser photos for the group Miyawoo, ahead of the upcoming release of the second mini-album ‘BITE NOW’ on June 1. Dressed in black-and-white outfits with a dark chic vibe, the ‘apple’ objet draws attention—evoking the new release’s title. After successfully wrapping up its debut activities last year, Miyawoo solidifies its position as a leading force among 5th-generation girl groups and joins the comeback battle in June.
The group Miyawoo is back with an even deeper ‘dark chic’ charm. Official release of the new EP ‘BITE NOW’ on June 1 On the 15th, its agency, The BLACK LABEL, unveiled teaser photos for the group Miyawoo (Suin, Gawon, Anna, Narin, Ella) for its second EP ‘BITE NOW,’ set to be released on June 1,...
| Seongchan Eol
Kenta Sakaguchi Confirms Korea Visit for Film “Final Piece”…Meets Fans Directly on the 29th and 30th

Kenta Sakaguchi Confirms Korea Visit for Film “Final Piece”…Meets Fans Directly on the 29th and 30th

To coincide with the release of starring film “Final Piece” on the 27th, he visits Seoul for a 2-day, 1-night stay and carries out promotional activities A full lineup of official events is teased for fan engagement, including a press conference, consecutive stage greetings, and a GV A mystery suspense featuring Kenta Sakaguchi, transformed into a genius shogi player, alongside Ken Watanabe bringing the story to life
The schedule for Kenta Sakaguchi’s Korea visit for stage greetings and a GV for “Final Piece” has been revealed. 2 Days and 1 Night Korea Visit and Official Promotion Schedule According to the film’s importer, NK Content, and the distributor, Japanese actor Kenta Sakaguchi will visit Korea on May...
| Seongchan Eol