LE SSERAFIM, ILLIT, KATSEYE Team Up…HYBE Girl Group Unity “Iconic by Mistake” Drops

The girl groups of the HYBE(HYBE) labels that showcased a “techno sisterhood” recently— 'LE SSERAFIM', 'ILLIT', and 'KATSEYE'—will release the audio for their special collaboration single, “Iconic by Mistake(ICONIC BY MISTAKE),” at 1:00 p.m. on the 12th.

A special single that unites HYBE and overwhelming global results Characterized by a powerful beat and unconventional sound, the new song “Iconic by Mistake” is an experimental pop with an appeal that stands out in its progression as it moves back and forth between familiarity and unfamiliarity. The music video topped “YouTube Music Video Trending Worldwide” after surpassing 10 million views within 30 hours of its release. The group is also sparking a global sensation even before the official audio drop, taking No. 1 in YouTube’s “music video popularity—rising fast” category in the United States, the United Kingdom, Brazil, and Iceland.

A once-in-a-generation joint stage draws attention, powered by synergy from distinct charms On Mnet’s “M Countdown,” which aired on the 11th, they appeared and unveiled the joint stage for the first time. In the verse section, each team’s color came through sharply, and in the chorus, they delivered perfect immersion as they became one through organic choreography. The meeting of LE SSERAFIM, which showed seasoned stage manners, ILLIT, which added bouncy energy and liveliness, and KATSEYE, which overwhelmed the venue with bold performances, created an explosive synergy.

The shining sisterhood sparked by “techno sisterhood” This once-in-a-lifetime collaboration started from the so-called “techno sisterhood,” formed as the three teams exchanged short-form challenges based on techno-style songs they recently released—“Celebration,” “It’s Me,” and “Pinky Up”—in the narrow elevator of their building. LE SSERAFIM said, “I’m happy that the wish to stand on stage together one day has come true.” ILLIT said, “It’s a special opportunity and a challenge unlike anything I’ve experienced so far.” KATSEYE, which has been making a strong impact since debuting by winning the American Music Awards “New Artist of the Year,” also expressed particular affection, saying, “We gained a sisterhood that gives each other a lot of strength and inspiration.” The raw vitality created by HYBE’s top girl groups coming together is bringing fresh energy to the K-pop scene.