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YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

YouTube Microdramas Top 6.5 Billion Views in First Half of Year; Viewing Time in Korea Doubles

Global watch time up 50% year over year; TV viewing surges 90% YouTube introduces serialized Shorts series and supports monetization with AI-powered subtitles
The microdrama market, led by global video platform YouTube, is becoming a worldwide sensation. Short-form content, with its brisk pacing and gripping storylines, topped 6. 5 billion views globally in the first half of this year alone, reshaping the media landscape.
| James choi
‘Chiikawa the Movie’ Surpasses 2 Million Admissions in 25 Days, Dominates with 36% of Advance Bookings

‘Chiikawa the Movie’ Surpasses 2 Million Admissions in 25 Days, Dominates with 36% of Advance Bookings

10th film released this year to reach the milestone; second-highest-grossing animated film after ‘Toy Story 5’
A Chilling Story Beneath the Cuteness: The Secret to Winning Over Audiences of All Ages The Japanese animated film ‘Chiikawa the Movie: The Secret of Mermaid Island’ (hereafter ‘Chiikawa the Movie’) has demonstrated its staying power at the box office, surpassing 2 million admissions on Oct.
| James choi
HYBE’s Price Target Cut 18.2% to 270,000 Won… A Buying Opportunity After BTS Hiatus

HYBE’s Price Target Cut 18.2% to 270,000 Won… A Buying Opportunity After BTS Hiatus

Korea Investment & Securities estimates third-quarter operating profit at 169.7 billion won and lowers valuation multiple to 25 times
Portfolio diversification stands out amid generational transition challenges in the entertainment industry On the 22nd, Korea Investment & Securities cut its price target for 'HYBE' by 18.2%, from 330,000 won to 270,000 won, reflecting market concerns about a hiatus in 'BTS' activities after the...
| James choi
[Box Office] ‘Chiikawa’ Holds No. 1 for Second Straight Week, Surpassing 1.82 Million

[Box Office] ‘Chiikawa’ Holds No. 1 for Second Straight Week, Surpassing 1.82 Million

Director Heo Jin-ho’s ‘Assassins’ draws 3.24 million moviegoers; Yeon Sang-ho’s new film ‘Lost in Paradise’ opens Oct. 21
‘Chiikawa’ fever keeps it atop the box office for a second straight week ‘Chiikawa the Movie: The Secret of the Mermaid Island’, featuring the popular Japanese character, took a commanding hold of theaters over the weekend.
| James choi
Oriental Land to launch Disney Imagination, Japan’s first Disney cruise to set sail in 2029 on 140,000-ton ship, second in Asia after Singapore

Oriental Land to launch Disney Imagination, Japan’s first Disney cruise to set sail in 2029 on 140,000-ton ship, second in Asia after Singapore

Targeting short two- to four-night itineraries priced in the 100,000-yen range per person, with a goal of 400,000 passengers annually
Oriental Land, which operates Tokyo Disneyland, will launch Asia’s second Disney-themed cruise ship in 2029. The move is seen as a strategic effort to overcome the limits of its saturated land-based theme park business and expand the Disney experience at sea.
| James choi
Netflix takes drastic action as stock plunges 40%, cuts 1,000 jobs

Netflix takes drastic action as stock plunges 40%, cuts 1,000 jobs

Layoffs affect 6% of workforce, the biggest reduction since 2022, as company moves to protect profitability
Falling viewing time and intensifying competition make breakthrough urgent Netflix, the world’s largest video streaming company, will cut about 6% of its workforce as it responds to slowing growth and subscriber departures.
| James choi
[Box Office] 'Chiikawa the Movie' syndrome takes holiday No. 1 by just 215 viewers; 'Assassins' hits 3 million

[Box Office] 'Chiikawa the Movie' syndrome takes holiday No. 1 by just 215 viewers; 'Assassins' hits 3 million

'Chiikawa the Movie: The Secret of Mermaid Island' proves its staying power by surpassing 1.28 million viewers, while No. 2 'Assassins' reaches the 3 million mark
The power of a singular universe drives the 'Chiikawa' syndrome The animated film 'Chiikawa the Movie: The Secret of Mermaid Island' edged out director Heo Jin-ho's blockbuster 'Assassins' by an exceptionally narrow margin over the Hangul Day holiday weekend to take the top spot at the box office.
| James choi
K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s new-release relay runs through November, reshaping setlists for next year’s world tours
Seventeen and IVE launch October comebacks — Can they help push annual album sales past 100 million? After the music industry briefly caught its breath amid major sporting events and holiday breaks, global K-pop stars including 'Seventeen', 'IVE' and 'PLAVE' are returning one after another, kicking...
| James choi
J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

Avex’s formula for turning a 4 billion yen profit points to its next step after XG: taking the global market with VIBY, a boy group whose members are 15 to 19 years old.
J-pop’s dramatic comeback through K-pop benchmarking and a fundamental overhaul Avex, one of Japan’s leading entertainment agencies, has successfully overhauled its business by aggressively benchmarking South Korea’s “K-pop” system.
| James choi
[National Assembly Audit] Tving, Toss Payments face breached security systems — 39.54 million records leaked, with just four dedicated staff

[National Assembly Audit] Tving, Toss Payments face breached security systems — 39.54 million records leaked, with just four dedicated staff

As revenue surged to 400 billion won, lawmakers condemn lax management and demand reforms including victim compensation and zero-trust security
South Korea’s leading platform companies came under fire in a National Assembly audit over serious lapses in security management. Executives from 'Tving', 'Toss Payments' and 'Gangnam Unnie', all recently hit by large-scale hacking and personal-data breaches, apologized in unison.
| James choi