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BLACKPINK Jennie Appointed Honorary Ambassador for Seoul Tourism 'Absolutely in Seoul' Campaign to be Released on July 31

BLACKPINK Jennie Appointed Honorary Ambassador for Seoul Tourism 'Absolutely in Seoul' Campaign to be Released on July 31

Aiming to Exceed 30 Million Visitors to Korea with Global K-pop Influence... Broadcast Worldwide Including NBC Universal
Global K-pop artist BLACKPINK Jennie has been officially appointed as the honorary ambassador for Seoul Tourism for 2025. The Seoul City and the Seoul Tourism Foundation announced on the 29th that Jennie has been selected as the honorary ambassador for Seoul Tourism, stating that this will help...
| 엔터플레이

"Korean Theaters in the First Half of the Year Record Lowest Audience Numbers in 21 Years"

"With 42.49 million, lower than the 44.94 million right after the COVID-19 pandemic in 2022, it seems difficult to surpass 100 million by the end of the year."
No one comes to the theater, and that complaint was not unfounded. According to the integrated computer network of the Korean Film Council, the cumulative audience number for the first half of this year was counted at 42,497,285.
| Joo Seong-cheol
Bumjeop Has Turned Everything Upside Down. 'World of SWF' Mega Crew Mission Review

Bumjeop Has Turned Everything Upside Down. 'World of SWF' Mega Crew Mission Review

How can we wait another week? To catch Bumjeop's victory (?) live, sighs continued from those who awaited the 10 PM broadcast of 'World of Street Woman Fighter' on June 24. This was because the reaction to the Mnet 'World of Street Woman Fighter' (hereafter 'World of SWF') Mega Crew Mission video,...
| Joo Seong-cheol
“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

“It’s a place where we all confirm each other’s existence!” Masterclass, performances, forums, exhibitions, and more wrap up the 12th Pride Expo 2026

Held for two days from Saturday, May 30 to Sunday, May 31 at Seoul Dongdaemun Design Plaza (DDP), the event drew more than 2,500 visitors and closed out successfully.
Based on six values—Diversity, Equality, Inclusion, Pride, Love, and Solidarity—the country’s largest LGBTQ culture and arts fair, the “12th Seoul Pride Expo 2026,” wrapped up successfully at Seoul Dongdaemun Design Plaza over the two days from Saturday, May 30 to Sunday, May 31.
| Joo Seong-cheol
'World’s No. 1 in Market Cap' NVIDIA CEO Jensen Huang to Meet Yoo Jae-suk

'World’s No. 1 in Market Cap' NVIDIA CEO Jensen Huang to Meet Yoo Jae-suk

While in Seoul, the world’s first variety-show appearance comes amid a life-swap story from a plate-washing boy to the top CEO with the No. 1 market cap.
'AI king' makes an audacious move, appearing on the world's first variety showFrom a plate-washing boy to 'Architect of the Era'…absolute power on cameraThe head of NVIDIA, the top holder of the world’s market capitalization throne, 'Jensen Huang', the company’s chief executive officer , will be...
| James choi
Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

Global Pop Icon Zara Larsson Announces First Solo Korea Concert in October

The Swedish pop star returns to Billboard with a comeback driven by the “Symphony” meme, marking the first time an artist who has collaborated with BTS and TWICE will perform solo in South Korea.
“Global pop icon” Zara Larsson’s first solo Korea date proves her overwhelming presenceSwedish-born pop prodigy “Zara Larsson”, who has swallowed up music charts around the world, finally takes the stage in Korea.
| James choi
Hwang Jung-min Stars in New Film “Hope” as Filming Location in Haenam Is Built Into an 1980s-Themed Street

Hwang Jung-min Stars in New Film “Hope” as Filming Location in Haenam Is Built Into an 1980s-Themed Street

Director Na Hong-jin’s new film “Hope,” set mainly in Namchang-ri, Haenam, brings an unusual tourist spot to life with a recreated 1980s backdrop and props from the movie
At the Cannes Film Festival, director Na Hong-jin’s new film “Hope”—the filming site in Namchang-ri, Bukpyeong-myeon, Haenam County, South Jeolla Province—is set to get an eye-catching cultural street.On the 27th, Haenam County said the county has begun in earnest a project to create a themed...
| James choi
Korean Folk Music in the Spotlight Inside K-pop in Argentina—Special Exhibition Featuring BTS, Stray Kids, and K-pop Demon Hunters

Korean Folk Music in the Spotlight Inside K-pop in Argentina—Special Exhibition Featuring BTS, Stray Kids, and K-pop Demon Hunters

Joo Argentina Korean Cultural Center holds a special exhibition ‘Good, God, Kkun’ through Aug. 5 in Buenos Aires, shining a light on the elements of Korean folk music that have seeped into K-pop content
A Joseon groove that shook the other side of the globe in South America… ‘K-pop’, dressed in traditional attireIn the heart of Buenos Aires, Argentina, in South America, the deep resonance of ‘Korean traditional music’ has arrived.
| James choi
Jeon Ji-hyun on 〈Colony〉: Fun Set, On-Time Days and Yeon Sang-ho’s Clear Worldbuilding

Jeon Ji-hyun on 〈Colony〉: Fun Set, On-Time Days and Yeon Sang-ho’s Clear Worldbuilding

Returning after 11 years, she is, as director Yeon Sang-ho put it, “a film actor. ” Actress Jeon Ji-hyun appears as Kwon Se-jung in 〈Colony〉, which opened on May 22, marking her first appearance before audiences since 〈Assassination〉 (2015).
| Seongchan Eol
From Classics to Movie Scores… World-Class “12 Cellists of the Berlin Philharmonic” Coming to Korea in July

From Classics to Movie Scores… World-Class “12 Cellists of the Berlin Philharmonic” Coming to Korea in July

The world’s top cello ensemble with a 54-year history visits Korea in July. From traditional classical to chanson, jazz, and movie music, these 12 cellos deliver flawless harmony as they move across genres.
A world-class cello ensemble returns to Korean audiences, carrying the romance of a midsummer night. 'The 12 Cellists of the Berlin Philharmonic(The 12 Cellists of the Berlin Philharmonic)' , celebrating its 54th anniversary, will return to the Korean stage again in July, following last year.
| James choi