'BTS' Returns, Shaking Up the Global OTT Ecosystem…Intense Competition for Live Content
18.4 million viewers in just 24 hours from the first-ever live stream by a single artist.
New app installs surge twofold as the world turns the page on global OTT live content!
'BTS' Returns, Upending the Global OTT EcosystemAn unprecedented record has been set. The 'BTS' comeback concert at Gwanghwamun completely flipped the landscape of the global OTT market. This live broadcast, planned by 'Netflix' as the first-ever initiative by a single artist, pulled in an...
