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Lee Soo-man ushers in new K-pop era with A2O’s two groups launching simultaneously on the 12th

Lee Soo-man ushers in new K-pop era with A2O’s two groups launching simultaneously on the 12th

Debut singles will be released worldwide at 6 p.m. on the 13th, with producer Yoo Young-jin joining to maximize production quality
Lee Soo-man, founder of SM Entertainment and a pioneer of K-pop, is finally returning to South Korea’s music industry as key producer of A2O Entertainment. The new boy group “A2O SOUL” and girl group “A2O LITE” that he is launching have confirmed simultaneous debuts this month, drawing attention...
| James choi
Lee Soo-man’s First Girl Group A2O May Tops China’s QQ Music Charts… to Take the Stage in Macau Next Month

Lee Soo-man’s First Girl Group A2O May Tops China’s QQ Music Charts… to Take the Stage in Macau Next Month

With the new song “Love Got Me Ooh,” it reinterprets ’90s pop sensibilities—set to attend TMEA on Aug. 16.
The return of K-pop’s godfather—and the sudden surge of ‘A2O May’ that swept the continent A rookie girl group, ‘A2O May,’ planned with ambition by ‘Lee Soo-man,’ the former top executive producer who led K-pop’s globalization, has hit the Chinese-language music market with a debut that has the...
| James choi
[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

The 3-year non-compete clause agreed with HYBE has been lifted. After launching A2O Entertainment, he is holding a large-scale audition, marking a return to K-pop.
'K-pop' maestro 'Lee Soo-man', returning to Korea after 3 years. . . 'A2O Entertainment' steps in 'SM Entertainment' founder and producer 'Lee Soo-man' is breaking a three-year hiatus and making an immediate return to the domestic 'K-pop' market.
| James choi
[Photo&] Lee Soo-man Inducted into the 'Asian Hall of Fame'

[Photo&] Lee Soo-man Inducted into the 'Asian Hall of Fame'

The Majesty of Lee Soo-man, Known as the 'Founder of K-Pop'
Lee Soo-man, A2O Entertainment's key producer, the majesty of the 'President of K-Pop'. (Founder of SM Entertainment) On the 1st , in Los Angeles, a 'click' with Lee Mi-kyung, Vice Chairman of CJ. A moment that will remain in the history of Hallyu.
| James choi
K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s new-release relay runs through November, reshaping setlists for next year’s world tours
Seventeen and IVE launch October comebacks — Can they help push annual album sales past 100 million? After the music industry briefly caught its breath amid major sporting events and holiday breaks, global K-pop stars including 'Seventeen', 'IVE' and 'PLAVE' are returning one after another, kicking...
| James choi