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Lee Soo-man ushers in new K-pop era with A2O’s two groups launching simultaneously on the 12th

Lee Soo-man ushers in new K-pop era with A2O’s two groups launching simultaneously on the 12th

Debut singles will be released worldwide at 6 p.m. on the 13th, with producer Yoo Young-jin joining to maximize production quality
Lee Soo-man, founder of SM Entertainment and a pioneer of K-pop, is finally returning to South Korea’s music industry as key producer of A2O Entertainment. The new boy group “A2O SOUL” and girl group “A2O LITE” that he is launching have confirmed simultaneous debuts this month, drawing attention...
K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s fall comeback battle: Seventeen, IVE and HYBE and SM rookies join the fray — Why does K-pop converge in autumn?

K-pop Big Four’s new-release relay runs through November, reshaping setlists for next year’s world tours
Seventeen and IVE launch October comebacks — Can they help push annual album sales past 100 million? After the music industry briefly caught its breath amid major sporting events and holiday breaks, global K-pop stars including 'Seventeen', 'IVE' and 'PLAVE' are returning one after another, kicking...