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BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Kim Nam-joon spreads the beauty of Korea’s traditional culture and heritage worldwide.
A leader of the group ‘Bangtan Sonyeondan’ , ‘RM’ (real name Kim Nam-joon), has been swiftly appointed as South Korea’s ‘National Museum of Korea’’s ‘first-ever global publicity ambassador’ since the museum opened.
| James choi
[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

With the submission deadline set for Oct. 21 next month, HYBE says it will respect artists' wishes… Support for the boycott spreads across the music industry, including Tablo and critics
BTS launches a surprise boycott of the Grammy 'Asian Pop'… A twist ahead of the Oct. 21 deadlineControversy over alleged Grammy maneuvering aimed at the world's No. 2 music market draws fire, with Stray Kids and BLACKPINK seen as indirect beneficiariesGlobal pop icons 'BTS' have declared a surprise...
| James choi
BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwideThe group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
| James choi
BTS’ I NEED U Original Music Video Surpasses 200 Million Views

BTS’ I NEED U Original Music Video Surpasses 200 Million Views

“Love Yourself” (花樣年華) title track that delivered the group’s first No. 1 on terrestrial TV music shows. The 19+ uncensored original version captures raw youth, proving its global popularity again
A portrait of youth that became an icon of the era, the 기록 of ‘Love Yourself’ that won’t endA landmark track by global megastar ‘BTS’, the ‘I NEED U’ original version music video has seized the milestone of 200 million YouTube views.
| James choi
BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
| James choi
[Photo &] BTS Stitched the Skies Over Busan’s Gwangalli Beach…A Historic Drone Light Show With 1,000 Drones

[Photo &] BTS Stitched the Skies Over Busan’s Gwangalli Beach…A Historic Drone Light Show With 1,000 Drones

Faces of the seven members and a dazzling display of light—an unforgettable Busan night over the sea
Tearing Through the Dark With 1,000 Stars, Taking Over Busan’s NightOn the night of the 13th, above the Gwangalli Beach seawater area in Suyeong-gu, Busan, the sky turned into a giant canvas. It was a moment when a special drone show—planned to commemorate the Busan concert of “BTS”—commanded the...
| James choi
[Photo Story] BTS Celebrates 13th Anniversary in Busan With 110,000 ARMY Members — Korean Fans Chant “Arirang” in a Roaring Singalong at the Concert

[Photo Story] BTS Celebrates 13th Anniversary in Busan With 110,000 ARMY Members — Korean Fans Chant “Arirang” in a Roaring Singalong at the Concert

In Busan, the hometown of Jimin and Jung Kook, the world tour was held. With 110,000 ARMY members chanting “Arirang” in unison, BTS marked the group’s 13th debut anniversary with a blazing performance.
[Photo Story] After 13 Years of Storytelling, BTS Returns to the Night in Busan With 'Arirang'In Busan’s Asiad Main Stadium, wrapped in deep darkness, 55,000 lights flared up at once, as if giving birth to a vast universe.
| James choi
BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

From 50,000 people in Mexico to 130,000 spectators in Goyang, the new world tour ‘ARIRANG’ is currently sweeping 34 cities worldwide
The chills of a Korean singalong that swallowed the world, and the charge of “BTS” that breaks orbitThe group “BTS” , which has been reshaping the global pop landscape, is currently taking over 34 cities around the world with its new world tour “ARIRANG” on an overwhelming scale.
| James choi
BTS RM Reveals the Untold Story Behind Regular Album No. 5 “Arirang”: “Completion Itself Is a Miracle”

BTS RM Reveals the Untold Story Behind Regular Album No. 5 “Arirang”: “Completion Itself Is a Miracle”

In a Weverse Live after returning from military service, he shared his feelings and explained why he picked the title track “SWIM,” while also conveying expectations for a “chant-along” with the “Arirang” insertion track “Tte-chang”
The prelude to the “miracle” that broke the military hiatus, proving the value of BTS’s “ARIRANG”“BTS”’s leader “RM” carried a crown’s weight right after completing his service, and it was never light. The creation of regular album No.
| James choi
BTS’ “SWIM” Breaks 500 Million Streams for the First Time This Year—Captures Even Artist of the Year at the AMAs, Unrivaled

BTS’ “SWIM” Breaks 500 Million Streams for the First Time This Year—Captures Even Artist of the Year at the AMAs, Unrivaled

With the full-track 1亿 streaming milestone on their fifth studio album and a clean sweep of eight trophies at HYBE’s AMAs, BTS proves its dominant foothold in the global music market
A new milestone for pop music: the sheer power of “Spotify” reaching 500 million streamsThe group “BTS” shook up the map of global music history once again. The title track of their fifth studio album, “SWIM”, set an unprecedented record by surpassing 500 million streams on the world’s largest...
| James choi