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BTS Declines to Submit to 69th Grammys, Rejecting Division by Region and Language

BTS Declines to Submit to 69th Grammys, Rejecting Division by Region and Language

Despite taking No. 1 on the Billboard charts with its regular fifth album ‘Arirang,’ it makes the unprecedented choice to skip the ceremony… The controversy erupts over exclusion from major awards after the Grammys’ new ‘Best Asian Pop’ category is introduced
BTS Backs Out of Submitting to the 69th Grammys on the Spot… Rejects Limits of ‘Arirang’ by RegionBacklash After the Creation of ‘Best Asian Pop,’ Even as It Reaches No. 1 on Billboard; An Unusual Boycott Declaration for the Ceremony for the Third Straight YearAn Unprecedented Move by the Global...
| James choi
BTS Raises Grammy Expectations With New “Asian Pop” Category, First Win Looks Promising

BTS Raises Grammy Expectations With New “Asian Pop” Category, First Win Looks Promising

Next year’s Grammy Awards will add an “Asian Pop” category, fueling hopes that BTS and other South Korean acts will win for the first time
For years, "the Grammy Awards" has sat atop Western cultural dominance as the most firmly fortified stronghold. It marked a historic turning point as Asian melodies, once dismissed as a fringe of the mainstream music market, moved into the heart of global cultural power.
| James choi
2025 First Half Global Music Streaming 'Explosive Growth'... Korean Content as the New Main Character

2025 First Half Global Music Streaming 'Explosive Growth'... Korean Content as the New Main Character

Global Streaming Surpasses 4.3 Trillion Times, Achieving 15% Share for K-pop and Entering 3rd Place
The global music streaming market in the first half of 2025 is recording the highest growth rate ever, creating a new wave of change. According to global streaming data released on July 21, the number of music streams worldwide in the first half of 2025 surpassed 4.
| 엔터플레이
Huh Yunjin and Ha Yerin Captivate Hollywood… Variety Names Them Among Its Next-Gen Four

Huh Yunjin and Ha Yerin Captivate Hollywood… Variety Names Them Among Its Next-Gen Four

HYBE-affiliated KATSEYE and Cortis are included… spotlighting key talent aged 18 to 28
K-culture pushes into global territory… four next-generation icons that captivated HollywoodA quartet of Korea-based artists—LE SSERAFIM’s Huh Yunjin, actor Ha Yerin, KATSEYE and Cortis—fully won over the heart of the global entertainment industry: Hollywood.
| James choi
BTS’s Jimin Tops 400 Million Spotify Streams for “Be Mine”… Global Music Power Shows No Signs of Slowing

BTS’s Jimin Tops 400 Million Spotify Streams for “Be Mine”… Global Music Power Shows No Signs of Slowing

Solo second album “MUSE” track “Be Mine” hits 400 million streams on Spotify as of July 31 The title track “Who” also sets a record with 2.5 billion streams, while the album’s cumulative total surpasses 4.1 billion streams “Like Crazy” is nearing 1.5 billion, and “Filter” has already crossed 500 million, reflecting a lasting run spanning both new releases and older songs
BTS member Jimin is once again proving his overwhelming impact on global music platforms through his second solo album.“Be Mine” marks Jimin’s fifth career 400-million-stream milestone As of July 31, Jimin’s second album, “MUSE,” track “Be Mine” has surpassed 400 million streams on Spotify, the...
| Seongchan Eol
WHIB Lands First Invitation to a Major European Festival, to Perform on the 2nd Next Month

WHIB Lands First Invitation to a Major European Festival, to Perform on the 2nd Next Month

Entering the stage of Romania’s “K-pop Days”… releases a Japanese single and returns with a five-day mini album “Cherry Pie” on the 5th
A First Big Step Aiming at the Heart of Europe, Set to Dominate the “Global Stage”Group “WHIB” will make its debut’s first appearance on the music festival stage across Europe. The agency, JYP Studio, said, “WHIB has received an official invitation to perform at the large-scale music festival...
| James choi
[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

With the submission deadline set for Oct. 21 next month, HYBE says it will respect artists' wishes… Support for the boycott spreads across the music industry, including Tablo and critics
BTS launches a surprise boycott of the Grammy 'Asian Pop'… A twist ahead of the Oct. 21 deadlineControversy over alleged Grammy maneuvering aimed at the world's No. 2 music market draws fire, with Stray Kids and BLACKPINK seen as indirect beneficiariesGlobal pop icons 'BTS' have declared a surprise...
| James choi
Yunho Makes His Solo Debut With First-Ever Live Reveal of New Song 'Time's Tickin'

Yunho Makes His Solo Debut With First-Ever Live Reveal of New Song 'Time's Tickin'

He previews the track ahead of its release on the 20th, kicking off major Asia tour stops including Vietnam and Japan
The evolution of the "K-pop emperor"—a "new chapter" to unfold on his first solo stageYunho of TVXQ, a group that has never once stepped down from the top spot since his debut, is finally set to take the stage alone.
| James choi
XLOVE Wraps Up U.S. Fan Meetings in New York and LA, Kicks Off Asian Tour

XLOVE Wraps Up U.S. Fan Meetings in New York and LA, Kicks Off Asian Tour

XLOVE, which connected with local fans through fluent English, successfully completed its fan meetings across the U.S. and is now embarking on a full-fledged Asian tour
Captivating North America with sheer presence—now heading across AsiaXLOVE, the group shaking up the global K-pop scene, has fully seized control of the North American continent. According to its agency, WM Entertainment, the group held a standalone fan meeting, The Runway, at The Novo in Los...
| James choi
INFINITE holds “Infinite Gathering V” for first time in 2 years…kicks off global tour across four Asian cities following Incheon

INFINITE holds “Infinite Gathering V” for first time in 2 years…kicks off global tour across four Asian cities following Incheon

To mark its 16th debut anniversary, the group releases a poster featuring a mysterious and dreamlike Infinite (∞) symbol via its official SNS Opening in Incheon at Incheon Inspire Arena on Aug. 29-30, followed by a large-scale run covering Macau, Taipei, and Tokyo A return of the unique fan-meeting brand that began in 2013, with further synergy expected after INFINITE COMPANY was founded in 2023
Group INFINITE will hold a fan meeting and meet with Inspirit for the first time in two years.Four-city global tour confirmed, starting in Incheon On the 6th, the agency INFINITE COMPANY unveiled the “Infinite Gathering V” poster through its official social media and announced the fan-meeting...
| Seongchan Eol