'JYP Flagship Tokyo' opens in Daikanyama, set to draw K-pop fans year-round
First permanent location, 'JYP Flagship Tokyo,' opens on the 10th with four specialized spaces, including limited-edition merchandise and a keychain workshop
Beyond pop-ups: A new foothold for JYP's localization strategy JYP Entertainment has opened its first official permanent store in a prime Tokyo commercial district as it moves to engage the city's K-pop fans. JYP said on the 13th that it officially opened 'JYP Flagship Tokyo' in Tokyo's Daikanyama...