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'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

'Korea’s Coachella' to Be Born in Advance: Public Culture Exchange Committee Announces '2027 FANOMENON' to Be Held at Seoul Arena and KINTEX in December 2027

Centered on K-pop with fans and a phenomenon combined, '2027 FANOMENON' will be held on an instant schedule from Dec. 2 to Dec. 12 next year At Changdong Seoul Arena, 'fan-dominated awards and concerts' will run, while at Goyang KINTEX, 'K-culture exhibitions and experiences' will be integrated Park Jin-young, co-chairman, says it will push for establishing K-culture centers in major cities worldwide and a 2028 LA festival
The Public Culture Exchange Committee’s '2027 FANOMENON,' planned under the banner of a 'Korea-style Coachella,' will take place at the Changdong Seoul Arena and the second exhibition hall of KINTEX in Goyang from Dec. 2 to Dec. 12 next year.
| Seongchan Eol
HYBE·SM·JYP·YG Join Forces… Pushing for “Korea’s Coachella” Phenomenon ‘Fanomenon’

HYBE·SM·JYP·YG Join Forces… Pushing for “Korea’s Coachella” Phenomenon ‘Fanomenon’

The top four K-pop agencies are moving to establish an unprecedented joint venture to hold a massive global festival, ‘Fanomenon,’ that aims to surpass Coachella.
An unprecedented ‘Big4’ alliance launches a joint venture to seize global dominanceHolding absolute power in South Korea’s music scene, agencies often referred to as the so-called ‘Big4’—‘HYBE’, ‘SM Entertainment’, ‘JYP Entertainment’, and ‘YG Entertainment’—are building a united front like never...
| James choi