LE SSERAFIM, ILLIT and KATSEYE Unleash a Once-in-a-Generation Collaboration as They Hit No. 1 on YouTube Worldwide
HYBE’s three girl-group collaboration track “ICONIC BY MISTAKE” drops—provocative lyrics and commanding performances help it dominate global charts
The Prelude to an Unprecedented Alliance That Shakes the Global Pop SceneA fierce collision among the “HYBE” trio of sisters that has written a new chapter in K-pop. The overwhelming aura unleashed by “LE SSERAFIM”, “ILLIT”, and “KATSEYE” within a single frame signals a seismic shift in the global...
