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[National Assembly audit] Park Jin-young leads first-ever alliance of four major agencies; ‘Phenomenon’ set to launch next December

[National Assembly audit] Park Jin-young leads first-ever alliance of four major agencies; ‘Phenomenon’ set to launch next December

A dedicated corporation with equal capital contributions and voting rights will host a major fan-led K-culture festival.
Park Jin-young, co-chair of the “Popular Culture Exchange Committee,” has officially announced that leading South Korean entertainment companies have joined forces to ensure the successful launch of the global K-pop festival “Phenomenon.
HYBE·SM·JYP·YG Join Forces… Pushing for “Korea’s Coachella” Phenomenon ‘Fanomenon’

HYBE·SM·JYP·YG Join Forces… Pushing for “Korea’s Coachella” Phenomenon ‘Fanomenon’

The top four K-pop agencies are moving to establish an unprecedented joint venture to hold a massive global festival, ‘Fanomenon,’ that aims to surpass Coachella.
An unprecedented ‘Big4’ alliance launches a joint venture to seize global dominance Holding absolute power in South Korea’s music scene, agencies often referred to as the so-called ‘Big4’—‘HYBE’, ‘SM Entertainment’, ‘JYP Entertainment’, and ‘YG Entertainment’—are building a united front like never...