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Search results for "Nikkei"

'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze:

'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze: "K-pop-style marketing"

The Japanese hit, which drew 11.33 million moviegoers at home, reached No. 2 at the box office through CJ ENM's K-pop-style marketing and its connection with younger audiences
Synergy between young people's realities and K-pop marketing The Japanese animated film 'Chiikawa: The Secret of Mermaid Island' is generating an unusually strong box-office buzz in South Korea, prompting a major Japanese media outlet to take an in-depth look at the phenomenon.
| James choi
'Cool Japan' from K-pop boom ends in cumulative deficit of 490 billion yen—Japan set for consolidation

'Cool Japan' from K-pop boom ends in cumulative deficit of 490 billion yen—Japan set for consolidation

Investment can be recouped at only 60%... The Japanese government admits the lack of a command tower was a misstep and holds countermeasure talks
"Cool Japan" loses 54 billion yen... the bleak reality behind benchmarking Korea’s Hallyu 60.0% humiliation at the investment-recovery rate, rebuilding meeting set for end of this month An agency launched with big ambitions by Japan, designed to benchmark South Korea’s "Hallyu" and called "Cool...
| James choi
J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

J-pop Agency Benchmarks K-pop as It Hires Former HYBE Producer Kim Min-jung

Avex’s formula for turning a 4 billion yen profit points to its next step after XG: taking the global market with VIBY, a boy group whose members are 15 to 19 years old.
J-pop’s dramatic comeback through K-pop benchmarking and a fundamental overhaul Avex, one of Japan’s leading entertainment agencies, has successfully overhauled its business by aggressively benchmarking South Korea’s “K-pop” system.
| James choi