K-Beauty 'Anua' Takes First Place in Japan... Surpassing Local Brands with 'Stockpiling' Popularity
Three Korean Brands Enter Top 10 at Japan Cosme Awards... Market Size Grows Rapidly by 22.9%
The saying 'Korean cosmetics are a must-have' is becoming a reality in Japan. K-Beauty is pushing out local brands, which have been the mainstay of Japanese cosmetics, and is recording unprecedented growth. According to industry insiders, Korean brand 'Anua' achieved overwhelming success in the...