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BTS Merchandise Sells Out in a Frenzy… Shinsegae Duty Free’s K-Wave Zone Sales Surge 120%

BTS Merchandise Sells Out in a Frenzy… Shinsegae Duty Free’s K-Wave Zone Sales Surge 120%

BTS’s Gwanghwamun concert and a new album launch help drive merchandise sales up 430%… spillover effects also boost food and fashion
'BTS' is enjoying a special lift with 'K-WAVE Zone'… merchandise sales soar 430% Shinsegae Duty Free’s K-pop specialty store, 'K-WAVE Zone', is posting an explosive growth trajectory built on 'BTS' demand. According to Shinsegae Duty Free’s indicators, the 'K-WAVE Zone' sales for the first through...
[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

[Culture&] 260,000 ARMYs Gather... The Industry Drenched in Purple for BTS Gwanghwamun Concert

From pop-up stores to limited edition rooms, a massive marketing campaign targeting ARMYs worldwide has begun
On the 21st, a massive crowd of 260,000 is expected to gather for the special performance of 'BTS' at Gwanghwamun Square in Seoul. With a large-scale gathering of 'ARMY' from around the world anticipated, the domestic industries including retail, fashion, and hotels have launched a massive...