BTS Merchandise Sells Out in a Frenzy… Shinsegae Duty Free’s K-Wave Zone Sales Surge 120%

'BTS' is enjoying a special lift with 'K-WAVE Zone'… merchandise sales soar 430%

Shinsegae Duty Free’s K-pop specialty store, 'K-WAVE Zone', is posting an explosive growth trajectory built on 'BTS' demand. According to Shinsegae Duty Free’s indicators, the 'K-WAVE Zone' sales for the first through third weeks of this month jumped 120% compared with the same period last January.

In particular, over the week leading up to 'BTS'’s Gwanghwamun concert (from the 13th to the 19th), the number of foreign customers increased by 32%, and related merchandise sales surged by as much as 430% from the previous week. After the new album 'Arirang' was launched on the 26th, global fandom inflow accelerated, and key merchandise items have been repeatedly selling out day after day followed by restocks.

The powerful spillover effect of K-pop fandom… Steps up as a global K-trend hub

The massive purchasing power of K-pop fandom is also spreading to other product categories. During the same period, Shinsegae Duty Free’s food sales rose 97%, while fashion sales climbed 130% together, proving the strong spillover effect. Ahead of 'BigBang'’s Coachella stage next month, demand for 'G-Dragon'-related merchandise is also trending upward rapidly. Beyond being just a shopping space, Shinsegae Duty Free’s Myeongdong branch has established itself as a must-visit destination for global fandom and a firmly established K-trend hub.