[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

The Comeback of a Global King—Takes Over the World with a Full-Group Stage After Four Years

The group ‘BTS’ announced a flawless return after about ‘a four-year service break’. The free performance ‘BTS COMEBACK LIVE: ARIRANG’ held at Seoul’s Gwanghwamun Square on the 21st to celebrate the release of their regular album Vol. 5 ‘ARIRANG’ (‘ARIRANG’) again stirred fandom around the world. This stage, streamed live through ‘Netflix’, proved its overwhelming global impact by surpassing 18.4 million cumulative viewers within 24 hours. Starting with Jin in December 2022, after all the members completed their military service obligations, they are opening a new chapter in the history of Korean popular music.

Tops the Non-English World and Previews a Documentary

The box-office buzz was confirmed by the numbers. According to ‘Netflix’’s official figures, the performance video recorded 13.1 million weekly views, claiming the No. 1 spot in the Non-English TV Shows category. They pulled off a remarkable feat—No. 1 in 24 countries including Korea, Mexico, and Japan, as well as entering the Top 10 across a total of 80 countries. Along with dominating social media hashtags, the number of related content impressions within the ‘Netflix’ channel reached 2.62 billion. Even U.S. entertainment outlet Variety praised the successful full-group return with high marks. On the 27th, a new close-up documentary ‘BTS: The Return’, capturing their album-preparation process, will be released worldwide, continuing the momentum.