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BTS’ “Arirang” Selected as “Best Album of 2026” by U.S. Rolling Stone, UK NME

BTS’ “Arirang” Selected as “Best Album of 2026” by U.S. Rolling Stone, UK NME

“The biggest boy band in the world” — overseas media pile on praise in a relay, hitting global audiences with a distinctly Korean flavor.
’Global syndrome’ re-ignites as a masterpiece the world responds toThe landscape of global pop music is shifting again. BTS’ regular fifth studio album, `'Arirang '`, has been selected back-to-back by major overseas music outlets as the “best album in the first half of 2026,” underscoring its...
| James choi
BTS’ I NEED U Original Music Video Surpasses 200 Million Views

BTS’ I NEED U Original Music Video Surpasses 200 Million Views

“Love Yourself” (花樣年華) title track that delivered the group’s first No. 1 on terrestrial TV music shows. The 19+ uncensored original version captures raw youth, proving its global popularity again
A portrait of youth that became an icon of the era, the 기록 of ‘Love Yourself’ that won’t endA landmark track by global megastar ‘BTS’, the ‘I NEED U’ original version music video has seized the milestone of 200 million YouTube views.
| James choi
BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Named South Korea’s National Museum of Korea’s First-Ever Global Publicity Ambassador

BTS RM Kim Nam-joon spreads the beauty of Korea’s traditional culture and heritage worldwide.
A leader of the group ‘Bangtan Sonyeondan’ , ‘RM’ (real name Kim Nam-joon), has been swiftly appointed as South Korea’s ‘National Museum of Korea’’s ‘first-ever global publicity ambassador’ since the museum opened.
| James choi
BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

BTS Busan Concert Draws 110,000 Visitors…Souvenir Sales Surge 136%, Tourism Ripple Effect a Huge Hit

The BTS Busan concerts that drew 110,000 people over two days generated massive economic ripple effects, including a 136% jump in local business sales, and wrapped up successfully.
The cultural landscape sometimes triggers a massive tectonic shift along the trajectory of a single artist. Beyond a mere large-scale concert, an astonishing social phenomenon was witnessed in Busan: the entire city—like a vast living organism—transforms into a single artistic text.
| James choi
BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

BTS Takes Over Busan…Foreigners Spend 2 Times More at Traditional Markets, Hotel Bills ‘Rip-Off Fees’

With foreign card payments up 73%, sales at traditional markets jump 2-fold…Data also sheds light on ‘rip-off pricing’ at lodging businesses
A pilgrimage for pop culture—and a find of the most ‘Korean’ kind of spending‘Bangtan Sonyeondan’’s arrival in Busan sparked sociological meaning far beyond a massive concert. The fan frenzy that gathered from around the world—the so-called ‘ARMY’—was a giant testbed showing how modern pop culture...
| James choi
[Photo &] BTS Stitched the Skies Over Busan’s Gwangalli Beach…A Historic Drone Light Show With 1,000 Drones

[Photo &] BTS Stitched the Skies Over Busan’s Gwangalli Beach…A Historic Drone Light Show With 1,000 Drones

Faces of the seven members and a dazzling display of light—an unforgettable Busan night over the sea
Tearing Through the Dark With 1,000 Stars, Taking Over Busan’s NightOn the night of the 13th, above the Gwangalli Beach seawater area in Suyeong-gu, Busan, the sky turned into a giant canvas. It was a moment when a special drone show—planned to commemorate the Busan concert of “BTS”—commanded the...
| James choi
[Photo Story] BTS Celebrates 13th Anniversary in Busan With 110,000 ARMY Members — Korean Fans Chant “Arirang” in a Roaring Singalong at the Concert

[Photo Story] BTS Celebrates 13th Anniversary in Busan With 110,000 ARMY Members — Korean Fans Chant “Arirang” in a Roaring Singalong at the Concert

In Busan, the hometown of Jimin and Jung Kook, the world tour was held. With 110,000 ARMY members chanting “Arirang” in unison, BTS marked the group’s 13th debut anniversary with a blazing performance.
[Photo Story] After 13 Years of Storytelling, BTS Returns to the Night in Busan With 'Arirang'In Busan’s Asiad Main Stadium, wrapped in deep darkness, 55,000 lights flared up at once, as if giving birth to a vast universe.
| James choi
BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

BTS World Tour Reflections: “Chills from ‘Arirang’ Singalongs That Captivated the World, My Heart Welling Up”…Behind-the-Scenes Revealed on “Run BTS 2.0”

From 50,000 people in Mexico to 130,000 spectators in Goyang, the new world tour ‘ARIRANG’ is currently sweeping 34 cities worldwide
The chills of a Korean singalong that swallowed the world, and the charge of “BTS” that breaks orbitThe group “BTS” , which has been reshaping the global pop landscape, is currently taking over 34 cities around the world with its new world tour “ARIRANG” on an overwhelming scale.
| James choi
BTS Reunites as a Full Group to Return for 'BTS Festa' Held for 2 Weeks, Fueled by Its Busan Concert

BTS Reunites as a Full Group to Return for 'BTS Festa' Held for 2 Weeks, Fueled by Its Busan Concert

The 13th-anniversary celebration '13(B)TS' runs online and offline, opening with the release of family photos Videos of songs from the regular 5th album and the officially released new Suga-produced track 'Come Over' will be unveiled in sequence The world tour kicks off at Busan Asiad Main Stadium on 12-13, sustaining the momentum from a North America run that drew 840,000 attendees
The group Bangtan Sonyeondan will hold 'BTS Festa' to mark its 13th anniversary since debut.'13 TS' title rolls out online and offline festival plans According to Big Hit Music, its agency, on June 1, Bangtan Sonyeondan will run the festival 'BTS Festa' for two weeks through both online and offline...
| Seongchan Eol
BTS RM Reveals the Untold Story Behind Regular Album No. 5 “Arirang”: “Completion Itself Is a Miracle”

BTS RM Reveals the Untold Story Behind Regular Album No. 5 “Arirang”: “Completion Itself Is a Miracle”

In a Weverse Live after returning from military service, he shared his feelings and explained why he picked the title track “SWIM,” while also conveying expectations for a “chant-along” with the “Arirang” insertion track “Tte-chang”
The prelude to the “miracle” that broke the military hiatus, proving the value of BTS’s “ARIRANG”“BTS”’s leader “RM” carried a crown’s weight right after completing his service, and it was never light. The creation of regular album No.
| James choi