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[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

[Global Issue] BTS’ “Arirang” Makes a Comeback…A Mega Festival Spanning London, New York, and Seoul

To mark the release of BTS’ new album, “The City Arirang”…a drone show and media façade that lit up landmarks around the world—from the London Eye to the Sungnyemun Gate!
BTS’s mega-scale project celebrating the release of their new album has, beyond Seoul, turned major cities worldwide—such as New York and London—into vivid media showcases.On the 26th, the agency BigHit Music said that the BTS comeback celebration project ‘BTS The City Arirang ’ has expanded into a...
| James choi
[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

[Culture &] BTS Sweep Netflix… 18.4 Million Viewers Worldwide for Comeback Live, Claiming No. 1

A global phenomenon that makes its four-year service break feel front-and-center… Captures the top spot in non-English shows across 24 countries and tees up a new documentary
The Comeback of a Global King—Takes Over the World with a Full-Group Stage After Four YearsThe group ‘BTS’ announced a flawless return after about ‘a four-year service break’. The free performance ‘BTS COMEBACK LIVE: ARIRANG’ held at Seoul’s Gwanghwamun Square on the 21st to celebrate the release...
| James choi
[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

[Photo&] BTS, a Gwanghwamun concert bathed in violet light…“Arirang” delivered to the world

BTS marks the release of its 5th studio album “ARIRANG” with a huge free comeback live, thrilling fans around the world
BTS, whose return painted Gwanghwamun Square in violet light—an epic homecomingBTS—global superstars (RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook)—took over Gwanghwamun Square, the very heart of South Korea, perfectly.
| James choi
[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

[Culture&] BTS Members Answering Questions, Korea's 'Arirang'... The Sincerity Captured in the Title Track 'Swim'

Starting with an idea from Jungkook, the logo reflects Korea's spirit in the lyrics. The title track 'Swim' embodies the identity of the seven members for the ultimate BTS comeback!
Global top artist 'BTS' is making their return to the music scene with the surprise release of their 5th studio album 'Arirang' on the 20th. This new album has gained 'immense attention' in the global music market by adopting a representative folk song of Korea as its title.
| James choi
[Culture&] BTS

[Culture&] BTS "I'm excited to meet you all... Thank you to the police, firefighters, government, and local authorities"

BTS urged responsible viewing etiquette in preparation for large crowds.
BTS makes a comeback with their fifth album Arirang at Gwanghwamun. . . "Safety is our top priority"Global group BTS emphasized thorough safety measures alongside excitement just two days before their comeback performance at Gwanghwamun Square in Seoul.
| James choi
[Culture &] BTS Global Fans 'Entry Rush'... Ministry of Justice Activates Special Immigration Inspection Measures

[Culture &] BTS Global Fans 'Entry Rush'... Ministry of Justice Activates Special Immigration Inspection Measures

Ministry of Justice Expands Immigration Inspections at Incheon Airport for BTS Concert... Additional Inspection Counters and Early Shifts
'BTS' Gwanghwamun Comeback Concert, Ministry of Justice 'Special Immigration Inspection Measures' Fully ActivatedThe Ministry of Justice announced on the 18th that it is implementing 'special immigration inspection measures' in anticipation of the surge in global 'ARMY' (the fandom known as ARMY)...
| James choi
[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

World Premiere of New Song Stage at 'Spotify X BTS: Swimside' Event, Appearance on U.S. NBC's Signature Talk Show 'The Jimmy Fallon Show', Special Interview with 'Billboard'!
'BTS', the Prelude to a Grand Voyage... Overwhelmingly Grand Scale of 'Swim' Teaser RevealedGlobal pop icon 'BTS' showcased overwhelming visuals just one day before their complete group return. The second music video teaser for the title track of their fifth studio album 'Arirang' , released on the...
| James choi
[Culture&] BTS Gwanghwamun Concert Approaching… 'ARMY Bomb' Scarcity Fetching Up to 300,000 Won

[Culture&] BTS Gwanghwamun Concert Approaching… 'ARMY Bomb' Scarcity Fetching Up to 300,000 Won

Search volume skyrocketing 1764%, resale prices exceeding 300,000 won. Intense competition for securing ARMY Bombs ahead of BTS concert.
Historic 'Gwanghwamun Concert' Approaching… 'ARMY Bomb' Scarcity Sweeping the GlobeAhead of the historic 'Gwanghwamun Concert' of the global top group 'BTS', the official cheering stick known as 'ARMY Bomb' is experiencing severe shortages.
| James choi
[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

[Culture&] Purple Time Capsule · Arirang Handkerchief… Attention on Cultural Heritage Focused on BTS Comeback

260,000 crowd gathers for BTS Gwanghwamun performance… Cultural heritage globalization accelerates with time capsule exhibition and limited edition traditional goods launch
The Return of the Global Pop Icons… The Prelude to the Globalization of Korea's Cultural HeritageAs 'BTS' returns to Seoul for their 'Gwanghwamun Plaza' performance after 3 years and 9 months, the world's attention is shifting to South Korea's 'cultural heritage'.
| James choi
[Culture&] BTS Gwanghwamun Concert with Netflix and Three Telecom Companies 'All-Out Effort'

[Culture&] BTS Gwanghwamun Concert with Netflix and Three Telecom Companies 'All-Out Effort'

From Netflix's global live broadcast to telecom companies' AI traffic management... The K-pop stage has transformed into a massive IT battleground.
BTS Takes Over Gwanghwamun, IT Industry 'Emergency'Ahead of the massive comeback concert of 'BTS' at Gwanghwamun Square in Seoul, South Korea's 'IT industry' has entered an unprecedented emergency system. With hundreds of thousands of people and global viewers expected to gather simultaneously,...
| James choi