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BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

BTS Takes Over New York’s Times Square… ‘The City’ Wraps Up in 3 Days

Major landmarks, including Rockefeller Center and cultural facilities, were taken over as large-scale dance performances and experience booths drew huge crowds.
K-pop kings who swallowed up New York’s Manhattan… The whole city turns into a massive 'Arirang' festivalGlobal pop icons 'BTS' have perfectly taken over New York, the world’s crossroads. Beyond a mere concert, the offline fan event 'The City New York' transformed the entire city into a theme park...
Google’s ‘Gemini’ and BTS Captured in Las Vegas—60 Seconds of Overwhelming Scale

Google’s ‘Gemini’ and BTS Captured in Las Vegas—60 Seconds of Overwhelming Scale

A solo screening through the U.S. landmark ‘Sphere’ through Aug. 8. The logo for regular album ‘ARIRANG’ and Korean scenery are combined.
A synergy of ‘Gemini’ and ‘BTS’ that lit up the Las Vegas night skyAn innovative art work created by ‘Gemini’ , Google’s core artificial intelligence model, and ‘BTS’—a 21st-century pop icon—struck the heart of U. S. Las Vegas.
BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

NJ Shows Draw 157,000 Spectators; HYBE Posts 450 Billion Won in Second-Quarter Revenue, Its Best-Ever Performance
450 Billion Won in Just Four Shows… The Economics of a Mega IP That Outstrips the ‘World Cup’A respected analysis has claimed that the economic ripple effects generated by the global top-tier group “Bangtan Sonyeondan” through its North America tour have officially surpassed the scale of...
[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

With the submission deadline set for Oct. 21 next month, HYBE says it will respect artists' wishes… Support for the boycott spreads across the music industry, including Tablo and critics
BTS launches a surprise boycott of the Grammy 'Asian Pop'… A twist ahead of the Oct. 21 deadlineControversy over alleged Grammy maneuvering aimed at the world's No. 2 music market draws fire, with Stray Kids and BLACKPINK seen as indirect beneficiariesGlobal pop icons 'BTS' have declared a surprise...
BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

BTS Hits the World Cup Stage, and Google Searches Explode 4-Fold

Spotify tops a record 30 million plays—streaming of “Dynamite” jumps 105%
“BTS” magic in 13 minutes… the reason searches for the group surged 4 times worldwideThe group BTS took over the halftime show of the 2026 FIFA North America and Central America World Cup final, setting a new milestone in global popular music history.
BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

BTS Fires Up the 2026 World Cup Final…With a First-of-Its-Kind, Epic Halftime Show

From singing Billboard No. 1 smash “Dynamite” to outfits bearing Son Heung-min’s jersey numbers… Madonna, Shakira, Justin Bieber and other global pop stars cap the World Cup’s final bow
21st-century pop icons that hit the heart of a global festivalAbsolute power in the global music scene, “BTS” “the 2026 FIFA North Central America World Cup” final halftime show, taking full command and rewriting the history of pop.
BTS Take Over a New York Landmark With Epic Fan Event “THE CITY”

BTS Take Over a New York Landmark With Epic Fan Event “THE CITY”

Ahead of performances at MetLife Stadium, a massive theme-park-style “ARMY Courtyard” is set up at New York’s Grand Central Terminal
At the heart of the world economy and culture, downtown New York is brought fully under the glow of “BTS ”’s intense red light. Their overwhelming impact—turning more than just a concert into a citywide festival—stands to be proven once again.
BTS “Swim” Plagiarism Allegations in the U.S. BigHit Music Says It’s an Independent Original Work, Vows a Firm Response

BTS “Swim” Plagiarism Allegations in the U.S. BigHit Music Says It’s an Independent Original Work, Vows a Firm Response

U.S. songwriters file a lawsuit against HYBE claiming their demo tracks were copied; BigHit Music says it is a “clear independent original work” and will respond with legal action.
Global pop heavyweight joins the fray as a copyright dispute between K-pop’s top acts takes center stageBTS, a group at the top of the global pop scene, has hit an unexpected snag. A copyright infringement lawsuit has been filed in the United States over the title track “Swim” from their regular...
BTS’ first solo UK show in 7 years draws 130,000 fans’ roar and sets a record for the most attendees at Tottenham’s stadium

BTS’ first solo UK show in 7 years draws 130,000 fans’ roar and sets a record for the most attendees at Tottenham’s stadium

Local media including Rolling Stone offer top praise! The group takes the stage next on June 11 and June 12 at Munich’s Allianz Arena in Germany
The miracle at Tottenham that quenched ‘7 years of thirst,’ the pop king proved by 130,000 fansGlobal pop’s absolute power, ‘BTS ’, fully seized the heart of London and reaffirmed its status as truly world-class.
BTS “Dynamite” music video surpasses 2.1 billion views…sets its own all-time best record

BTS “Dynamite” music video surpasses 2.1 billion views…sets its own all-time best record

Adds another 100 million views in 9 months to break its own record…keeping its reign in the Billboard No. 1 fairytale
A burst that reshaped pop history—2. 1 billion flashes that won’t cool offBTS’ masterpiece, “Dynamite”, which has redrawn the map of the global pop scene, has shaken up the YouTube ecosystem once again. At 8 a. m. on the 24th, the music video surpassed the previously uncharted milestone of 2.