BTS Take Over a New York Landmark With Epic Fan Event “THE CITY”

At the heart of the world economy and culture, downtown New York is brought fully under the glow of “BTS (Bangtan Sonyeondan)”’s intense red light. Their overwhelming impact—turning more than just a concert into a citywide festival—stands to be proven once again.

A Red Tide That Runs Through New York’s Heart, an Unprecedented Mega City Project

BigHit Music will stage the massive offline fan event “BTS THE CITY ARIRANG - New York” in the New York area from the 24th (local time) through the 3rd of next month. The project is a mega-ton级 event planned with the world tour “ARIRANG” concerts—kicking off at MetLife Stadium in New York on the 1st and 2nd of next month—squarely in mind.

The most eye-catching part is the radical transformation of “Grand Central Terminal,” the world’s largest transportation hub where an average of 750,000 people cross paths every day. Centered on the band’s main theme for its fifth studio album, “Red,” large posters take over spots throughout the landmark, maximizing the visual euphoria for New York residents and a global fandom. It’s a bold move that goes beyond simple promotion, using the city’s landmark itself as an artistic canvas.

In addition, Vanderbilt Hall—one of the terminal’s iconic spaces—will be reborn as “ARMY Courtyard,” a dedicated cultural venue for the global fandom. The venue will feature a historic “stage outfit,” which the members wore firsthand when they entered the UK’s Wembley Stadium, once called a pilgrimage site of pop, in 2019. A variety of hands-on, experience-driven content where past glory and present frenzy intersect will be a key spark to turn up the festival’s heat to its peak ahead of the main performance.