KATSEYE’s “Animal” takes Spotify’s No. 1 spot worldwide… HYBE lands pop icon with official promo video music for “Spider-Man: Brand New Day”

Sweepstakes Spotify’s global No. 1… HYBE’s move betting on a collaboration with a pop heavyweight

HYBE and Geffen Records’ co-produced girl group "KATSEYE" is reshaping the landscape of the global music market. Their new single "Animal" has demonstrated overwhelming momentum by grabbing the No. 1 spot in the "Top Song Debut Global" category on the world’s largest music streaming platform "Spotify".

According to a HYBE Labels announcement on the 29th, "Animal" topped the "Top Song Debut Global" chart on Spotify as of the 24th through the 26th. The song reached the No. 1 position not only in that metric, which tracks newly released tracks worldwide, but also pulled off a No. 2 finish on the "Top Song Debut U.S." chart, a category that reflects the high entry barriers in the U.S. market. Analysts say the result is the explosion of power from the "global fandom" the group has built up since its debut.

At the center of this latest surge in popularity is world pop star "Ed Sheeran". Credited as a co-writer on "Animal", he sparked fierce curiosity among listeners around the world even before the song was released. Commentators say its signature upbeat rhythm and a catchy chorus that sticks in the head secured broad mainstream appeal. In particular, the track’s recognition expanded dramatically after it was selected as the background music for the official promotional video of the recently talked-about film "Spider-Man: Brand New Day", adding explosive synergy.

KATSEYE’s next step after seizing momentum at the very top of the global charts is set to be even more aggressive. The group plans to lock in the current surge by releasing its third mini-album "Wild" right on August 14.