LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

HYBE’s girl group alliance enters Billboard’s ‘Hot 100’ for 5 straight weeks… What 100 million Spotify streams means

A massive project brings together three girl groups representing labels under HYBE: ‘LE SSERAFIM’, ‘ILLIT’, and ‘KATSEYE’, shaking up the global pop market’s landscape. Their collaborative track, ‘ICONIC BY MISTAKE’(ICONIC BY MISTAKE), surpassed 100 million cumulative streams on ‘Spotify’ as of the 23rd. It is an overwhelming milestone achieved in just 41 days since its release on June 12.

The key to sustained success beyond simple buzz lies in bold musical experimentation. ‘ICONIC BY MISTAKE’ layers a fierce beat with off-the-mark, irregular sound, delivering a fresh jolt to listeners. Critics and the public have focused on the song’s destructive yet polished melodies, which has soon fueled a worldwide surge in streaming.

It also cleared even the high hurdle of the U.S. mainstream music market. By landing on ‘Billboard’’s main singles chart, ‘Hot 100,’ for five consecutive weeks, the groups have proved both durable global fandom and broad mainstream appeal, rather than a one-off event. In the K-pop industry, the alliance of three teams taking such a fast and deep hold on English-language mainstream markets is being seen as an extraordinary achievement.