Movie <F1 The Movie> Set to Break All-Time Apple Film Box Office Record After 10 Days of Release

Apple's self-produced racing film <F1 The Movie> has recorded over $200 million in global revenue within just 10 days of its release, showcasing an unexpected box office success.

According to reports from the American economic media outlet CNBC on the 5th (local time), <F1 The Movie>, starring Brad Pitt, topped the North American box office last weekend. Since its release on the 27th of last month, it has surpassed a global revenue of $200 million.

In particular, it recorded over $155 million (approximately 211.5 billion won) in revenue during its opening weekend alone, putting Apple on the verge of breaking its highest box office record for a self-produced theatrical release. The highest-grossing Apple theatrical release to date is <Napoleon>, which was released in November 2023 and earned a total of $221.4 million.

The Financial Times in the UK reported that <F1 The Movie> is expected to reach $300 million in global revenue by this weekend.

Apple has primarily released its self-produced films through its streaming service Apple TV+. However, starting with <Fly Me to the Moon> in 2023, it is now building a serious revenue model through theatrical releases.

The performance of previous works has been disappointing. Both <Fly Me to the Moon> and <Napoleon> generated around $160 million in revenue but were considered box office failures in the industry.

However, with a production budget of over $200 million and distributed by Warner Bros., <F1 The Movie> is expected to be this year's first summer blockbuster hit.

The film tells the story of a talented young prospect in Formula 1 (F1) in the 1990s who, after retiring due to a major accident in 1993, embarks on one last challenge towards becoming a champion over 30 years later. Hollywood star Brad Pitt plays the lead role, generating significant buzz.

Industry experts predict that <F1 The Movie> will reach global box office revenues of $500 million to $600 million. If total revenue exceeds $517 million, it will surpass the combined total box office revenue of the four films Apple has released in theatres to date.

Jeff Goldstein, the distribution head at Warner Bros., expressed confidence, stating, "This film will continue to perform well," adding, "There is still plenty of fuel left in the engine."