Jisoo Becomes a Hello Kitty Fan... ‘Hello Kitty x Jisoo’ Popup Store Opens

BLACKPINK's Jisoo and Hello Kitty have met.

On the 15th, CJ OnStyle announced that it will operate the ‘HELLO KITTY x JISOO’ popup store at KREAM's Dosan flagship store in Gangnam, Seoul, in collaboration with the limited edition trading platform KREAM until the 20th. This project is garnering attention as a special collaboration that combines the image of the global icon 'Hello Kitty', born in 1974, with the fashion and cultural icon 'Jisoo'.

The core theme of the popup store is ‘Exchange Diary’. It contains the heartfelt affection Jisoo has for Hello Kitty and the narrative that Hello Kitty becomes a friend in Jisoo's daily life. Visitors can experience an immersive feeling as if they are peeking into the secret friendship of the two protagonists through spaces decorated with motifs of diaries, dressers, and vanities. The exterior of the building is adorned with a large photo card facade of Jisoo and Hello Kitty, becoming a new 'photo spot' in Gangnam's Dosan Park. Inside, large objects symbolizing diaries and photo zones have been installed, attracting fans.

At the opening event on the 14th, Jisoo personally visited and brightened the scene, and the spaces and goods touched by Jisoo can be seen directly at KREAM Dosan until January 20th.