Tous Les Jours Collaborates with Newcomer ‘Alpha Drive One’ for Pre-Order Cake

CJ Foodville's bakery brand Tous Les Jours is launching a collaboration cake with the fierce rookie boy group ‘Alpha Drive One (ALPHA DRIVE ONE, hereafter referred to as ALD1)’.

The newly introduced ‘ALD1 Chocolate Cream Cake’ features a rich chocolate ganache and cream, along with crispy chocolate balls, sandwiched between intense black and soft chocolate layers, maximizing the sweet flavor. Notably, an unreleased photo card set of ALD1 members is included, which is expected to attract fans' keen interest.

Two Concepts of Random Photo Cards… Stimulating Collecting Desire

The photo card set included with the cake consists of one group card and individual cards of the eight members, with one of two types of sets provided randomly. The individual photo cards are produced in two versions: the ‘BLOW OUT THE CANDLES’ version capturing the members' refreshing charm and the ‘ONE HEART’ version showcasing warm emotions, each offering different appeals.

Autographed Prize Event for Pre-Order Customers

Pre-orders for this collaboration product will be available through the Tous Les Jours official app until the 28th. Among customers aged 19 and over who participate in the pre-order, 10 will be selected through a lottery to receive special prizes containing the autographs of ALD1 members. The reserved cakes can be picked up at designated stores between February 26 and March 2.

Debut Initial Sales of 1.44 Million Copies, the Meeting of ALD1 and Tous Les Jours

Alpha Drive One is an eight-member boy group selected through Mnet’s ‘Boys Planet 2’, and their debut album ‘EUPHORIA’, released on the 12th, surpassed initial sales of 1.44 million copies, setting a record for the second-highest initial sales of a debut album by a K-pop group, marking them as ‘monster rookies’.

A CJ Foodville representative stated, “We aim to provide customers with a more differentiated experience through this collaboration with ALD1, which leads the global K-pop trend,” and added, “We hope this product, where ALD1's energy meets the sweetness of Tous Les Jours, will help celebrate special moments.”

Tous Les Jours plans to sequentially unveil various product lines in collaboration with ALD1, starting with this cake launch.