'P Nation's Newcomer' BabyDONTCry Selected as Body Fantasy Model... Rising as a Blue Chip in Advertising

The rookie girl group BabyDONTCry is solidifying its position as a trending rookie, receiving love calls from the advertising industry less than a year after their debut.

On the 19th, their agency P Nation announced that BabyDONTCry (Lee Hyun, Kumi, Mia, Benny) has been selected as the official model for the life fragrance body care brand Body Fantasy. They made their first step into the music industry last June with the single 'F Girl' and have made a strong impression on music fans with their unique bold and confident charm.

Body Fantasy explained the background of this model selection, stating, "BabyDONTCry's confident and pure identity, which breaks existing prejudices, perfectly aligns with the brand's values of expressing one's mood and taste through fragrance." They added, "The coexistence of purity and confidence, along with the members' image that carries a weighty energy amidst their loveliness, will effectively represent the brand's direction," expressing strong confidence.

This attention from the advertising industry stems from the solid growth they have shown in their main profession, music. BabyDONTCry showcased an expanded musical spectrum and overwhelming performance through their second digital single 'I DONT CARE' released last November, and recently gained recognition for their global potential by being named in the prestigious British music magazine NME's '2026 Essential Emerging Artists 100 (NME 100)' list. Based on their achievements in their main profession, BabyDONTCry, who has also become a model for a beauty brand, plans to expand their activities in various fields by launching visually appealing campaigns with Body Fantasy in the future.